Developing Passion & Culture in Your Podiatry Business with Drs Peyman & Viedra Elison

When it comes to running a successful podiatry business, it is vital to find your passion, surround yourself with the right team, and develop a mindset of success by associating with like-minded positive people. 

Drs Peyman & Viedra Elison are a dynamic podiatry team that own Fixing Feet Institute in Surprise, Arizona. I recently spent three days with them in Tempe, Arizona at Business Black Ops, which is a high-level mastermind group. 

I've wanted to get them on the Podiatry Legends Podcast for some time, so while I had them together in Arizona, I thought this was the perfect opportunity to capture their thought of podiatry business success. 

On this episode we discuss:

• Choosing to live in different states to pursue their podiatry careers. 
• Working on an Indian Reservation in Arizona and how this has shaped Viedra's career and passion for diabetes and limb salvage.
• Peyman's passion for paediatric biomechanics, foot deformities and peripheral nerve surgery.
• Associates and culture problems - "Some people are just not trainable". 
• Why continuing medical education is essential, but if you want to grow a successful business and life, you've got to attend business and marketing events. 
• You need a positive mindset to bring it all together. 

Viedra's Tip:

In the early part of your career, focus on your education, not your location. You need to get out of your comfort zone. 

Peyman's Tip:

Find a niche market, something you enjoy and hone in on it. And if you feel you're in a rut, start hanging out with new people. 

If you have any questions about this podcast, please email me at tf@tysonfranklin.com  

One-On-One Coaching

If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching. Please email me and let's see where I can you.  

Newsletter & Events 

If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page. 

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 185: Having A Positive Mindset with Somnath Sikdar & Lonnie Beck

Order My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.

 

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

028: The Definition of Success in Podiatry with Craig Schooth

Check out this episode!

044 - Podiatry Success Is A Mindset with Jonathan Small

Jonathan Small is a UK based podiatrist and also a previous guest, Ep 006 - Work Smarter, Not Harder. I was privileged to watch Jonathan give an excellent presentation on MINDSET at the OSGO Foot & Ankle Show in Liverpool and I immediately thought, WOW, we need to talk about mindset on this podcast.  

Jonathon quickly points out that you can achieve whatever you want to achieve but you have to be prepared to put in the work, and this needs to be backed up by a positive attitude. 

On this episode we discuss: 

• Why Jonathon decided not to be a sheep
• Making a 'Positive Mindset' the norm and not the niche
• Many podiatrists lack mentorship and confidence in their early career, which can lead to the wrong mindset
• Why it's important for the profession to prosper so it looks appealing to the next generation of kids. 

"Positive changes happen in your career and personal life when you’re mindset changes". 

• Why some podiatrist use excuses to create a mindset of poverty.
• Why it's easy to find evidence to back up a negative mindset if that's what you're searching for.
• You need to get out of your own way. 
• Enjoying the growth mindset journey and don't compare yourself to others. What you see if just a 'snapshot' of their success. 
• Working through pain-points in your career. 
• Team mindset will never outgrow the mindset of the business owner 

Where To Start

First, you need to reach out to others who will challenge you and celebrate your small wins and achievements.

Next, attend conferences and find groups of people that have similar interests to you. 

Attend small group workshops as negative people tend to stay away from these because there's nowhere to hide. 

Read - Who Moved My Cheese by Dr Spencer Johnson 

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can contact Jonathan Small at Health First Foot & Gait Clinic. To learn more about his Work Smarter, Not Harder program, visit OSGO Healthcare.  

One-On-One Coaching

If your podiatry business needs help to develop a marketing strategy or business systems, the most efficient way to do this is with one-on-one coaching. Please email me at tf@tysonfranklin.com and let's see where I can you.  

Newsletter & Events 

If you'd like to be kept up to date with my EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily emails telling you how great I am.

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Episode 185: Having A Positive Mindset with Somnath Sikdar & Lonnie Beck

Order My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website or online, but if you live overseas, I would suggest Amazon or the Book Depository.

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I post additional small business tips, information regarding podiatry events and conferences around the world. Check it out: Podiatry Legends Facebook Page. 

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

 

028: The Definition of Success in Podiatry with Craig Schooth

Check out this episode!

043 - Foot & Ankle Show LIVERPOOL UK

This episode is a review of OSGO's Foot & Ankle Show, Liverpool, UK. It took place on the 11th and 12th of October 2019, and over the two days, more than one thousand registered attendees were educated, inspired and entertained.

I managed to grab a few of the podiatry delegates to share their thoughts and experiences in regards to the quality of speakers and the content provided over the two days.   

Episode Guests:

• Dave Cashley (Speaker)
• Ben Haythornthwaite
• Ian Sadler
• Tom Fox
• Vienna Warwick-Richards
• David Gruhl
• Graeme Franklin
• Robin Crawley
• Ian Griffiths
• Paul Savage
• Debbie Delves
• Tony Gavin (OSGO)

What Is The Foot & Ankle Show?

The Foot and Ankle show is the event where practitioners, educators and manufacturers come together. The show informs, influences and shines a light on the innovation changing how care is delivered. Attendance is important for everyone in the foot and ankle health industry.

Tickets are NOW available for next years event (16th and 17th of October, 2020). For further details visit fashow.co.uk 

If you have any questions about this episode, please email me at tf@tysonfranklin.com

For more information on my upcoming Podiatry Marketing Events, please visit www.tysonfranklin.com/events 

If you enjoy this podcast series, please tell your podiatry friends, and if you get the urge to leave a review, please do, it will put a massive smile on my face. 

Thank you.

Check out this episode!

042 - Dr Ozar Amin Investing in Podiatry with Pods Equity

Dr Oz is a Podiatric surgeon based in Sydney. After receiving his surgical qualifications, he became a sessional lecturer at WSU and then at CQU, then in late 2017, the idea of having all Podiatrists work collaboratively to strengthen the industry and the individual, led to the formation of the now registered co-operative Pods Equity.

 

 

Check out this episode!

041 - Dr Alan Sherman PRESENT e-Learning Systems

In 1995, Dr Alan Sherman, DPM founded the first online community and website for podiatry, Podiatry Online, which grew to become the largest internet community for podiatrists in the world. At its peak, two-thirds of licensed podiatrists in the United States were members. 

Podiatry Online was acquired by Moore Medical, in 2000, and Alan was employed along with partner Michael Shore, DPM as a consultant to continue running the site. Moore Medical was eventually acquired by McKesson in 2002. 

After this aquisition Drs. Sherman and Shore were let go by the compnay and they went on to found PRESENT e-Learning Systems, a Medical Education and Communications Company in 2004,  which has grown to be the largest provider of online CME education services for podiatrists. 

PRESENT e-Learning Systems entered the live conferences business in 2006 and now puts on 6 live medical conferences a year, serving over 3000 attendees.

On this episode we discuss:

• His first computer purchase in 1982
• Getting into publishing in 1995 with Podiatry Online
• Moving away from practrice management and focusing on medical education
• Weekly News-Flash
• Starting their own conferences in 2007
• Why it's important to attend conferences both in and outside of podiatry 
• Looking for trends
• Narrowcasting (Bill Gates), publish to small interest groups (3000 versus 300,000)
• Creating a niche and finding a niche 
• Practice Management and Biomechanics two most popular subjects 

"You’re well served to find a small pond and be a big fish."

Final words

E-Leraning is an efficient way to educate yourself because you'll alwasy have that half-hour spare during the day were you can watch a video and educate yuorself. When you sign up to PRESENT Learning at podiatry.com you receive a $40 credit. 

If you have any questions about the podcast episode, please send me an email at tf@tysonfranklin.com, or connect with Dr Alan Sherman at PRESENT e-Learning. If you want to know more about my upcoming Marketing Workshops in Australia and overseas, please visit my EVENTS page.  

And if you enjoy this podcast series, please tell your podiatry friends and if you get the urge to leave a review, please do. 

Thank you!

Check out this episode!