Wednesday 27 February 2019

010 - Andrew Schneider Running A Successful Solo Practice


Andrew Schneider is the owner of Tanglewood Foot Specialists located in Houston, Texas. He is a solo practitioner who has proven that you do not need to own and operate multiple locations and a large team to have a successful, profitable business. He is also a big Disney fan and manages to visit at least once per year. 

On this episode we discuss:

1:30 - What he likes about owning a well run, streamlined solo practice. 

2:00 - Doing enough marketing versus too much marketing, and how this relates to his perfect patient. 

4:00 - Why content-based marketing is his main marketing tool.

5:30 - How he leverages Pinterest to attract women to his podiatry business and gets over 25,000 unique monthly viewers. 

8:25 - What To Eat Wednesday & Foot Craft Friday's

10:05 - How often you should add content to your website, and the importance of consistency.

"Less content and better information is the key"

12:20 - Why two-thirds of his newsletter has little to do with podiatry. It's focused on his interests, family and life. People want to watch you grow. 

14:12 - Why consistency in marketing and in practice is so important to your business. Whether it's how you answer the telephone, or how you treat plantar fasciitis, it should all be documented for consistency.  

16:00 - Why systems are still extremely important for a solo practitioner. It keeps you in check and if it's in the system your team will ask why you didn't follow protocol. 

17:10 - Your team has got to feel comfortable to question you, not in a negative way, but based on the systems being followed.

18:25 - Team meetings

20:00 - How one egg cost a restaurant six thousand dollars ($6000)

 

22:50 - What you can learn from Disney.

23:50 - How to have holidays as a sole practitioner. Time off is just as important as being in the office. 

"When you're planning time off, do not do the math on how much money you will lose by not working. It never looks good and does not serve you".

25:25 - What the team does while he is away on holidays or at conferences. No matter how big the list, they'll usually only get through a quarter of it. 

Monday Morning Tip

Do not look at your phone first thing in the morning for at least the first hour. Instead, have something else planned to do, (reading, journaling, etc)

Books We Discussed

The Six Thousand Dollar Egg

The Fred Factor

Be Our Guest

If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

JUST AMAZING STUFF ☆☆☆☆☆ I love Tyson’s podcasts. His questions are always great and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19

If you're looking for additional business, marketing and management tips you may also enjoy my other podcast, It's No Secret with Dr T.


Check out this episode!

Tuesday 19 February 2019

009 - Ted Jedynak The Foot Mobilisation Master


Ted Jedynak lives in Adelaide, South Australia and he is the Master of the Foot Mobilisation Technique (FMT). During our conversation, we discuss how Ted's mindset shifted from running a traditional podiatry practice to creating a 100% foot mobilisation business, and how this shift has led to him teaching and speaking all over the world. 

We also discuss:

3:30 - Working for himself upon graduation on a very tight budget and how knowing nothing about business didn't stop his enthusiasm. He didn't even know he needed a provider number. 

6:40 - Where Ted got his business knowledge. (McDonald's, Michael Gerber and other events). 

9:10 - Why he engaged in a business consultant/coach.

10:15 - How the frustrations of some patients not being able to wear orthotics lead him into foot mobilisation. 

11:30 - Marketing opportunity with FMT - patients had a problem (couldn't wear orthotics), Ted found the solution (FMT)

14:20 - His Greatest Business Lesson was losing his business and being throw out of a partnership. Almost overnight he lost his income and had no access to his database. Ted learnt a valuable lesson about having control over your own database. 

16:18 - Boundary between friends and business. Ted trusted him and never saw it the backstabbing coming. 

19:00 - Wisdom learnt from his Business Mentor.

21:25 - Why you must be willing to pay for a quality mentor.

22:35 - How some so-called business coaches do not have the runs on the board. 

24:40 - The 2003/2004 Telstra Business Award - Key Motivators

30:15 - It's a wise thing to look back and reflect on Your business - benefits of entering awards. It's not a popularity contest.

You will learn more about your business and will show you areas of your business that needs attention.

32:30 - Foot Mobilisation Workshops have evolved.

34:15 - Why FMT helps you stand out in a crowded marketplace. 

35:15 - How FMT became a world phenomenon

36:25 - Why he sold his practices and now concentrates on teaching FMT full-time.

If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com, or you can email Ted at ted@footmobilisation.com

Ted's Website: https://www.footmobilisation.com

FMT Workshops and remember to use Coupon Code: Legends-Offer for $600 off the usual ticket price. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent iTunes Review

GREAT WORK ☆☆☆☆☆ Tyson produces perfect, easy to listen to, interviews with the leaders in podiatry from all over the world. Every podcast inspires and motivates. The banter and dialogue is a delight! Being able to listen to the thoughts of successful doctors is a pleasure but more importantly truly aspirational. You won’t be disappointed !

tastygrl via Apple Podcasts · United States of America · 02/17/19

If you're enjoying this podcast and want additional business, marketing, management and mindset tips you may also enjoy my other podcast, It's No Secret with Dr T.

 


Check out this episode!

Tuesday 12 February 2019

008 - Damian Gough & The Virtual Podiatrist


Damian Gough is a UK graduate, but in 1995 he moved to Australia, and now lives on the Central Coast of NSW. Damian is the brains behind Virtual Podiatrist, which is an online program that creates evergreen podiatry content for websites.

If you're starting a new podiatry business, or you've been in business for some time, and you know your website needs quality content, this could be the fastest way to produce it, so you can get on with what you do best, which is seeing patients. 

On this episode we discuss:

  • Moving to NSW and his Umina Podiatry business 
  • Business mistakes

"You start out chasing money and the harder you chase it the further it gets away from you."

  • Creating a memorable patient experience
  • Why you need to give patients adequate time to tell their story so you can help them achieve their goals.
  • Building trust
  • Look at things from the patients perspective
  • Thinking about the best customer service you've ever received and can you bring this into your business
  • Website credibility
  • The VIRTUAL PODIATRIST concept. 

Virtual Podiatrist is a web-based tool that is customised for the podiatrist's website to give diagnostic help to referrers and information for patients. 

  • Using Virtual Podiatrist for your evergreen content will save you time and allow you to concentrate on blogs and other SEO elements.
  • Patients are making decisions about your podiatry business while you're asleep.
  • The importance of attending live events and the connections you make.
  • Why you cannot continue work in a silo. 

Final Tip

Put yourself in your patient's shoes and look for one little thing you can do better. 

If you have any questions about this podcast, please email me at tf@tysonfranklin.com  or connect with Damian at damian@virtualpodiatirst.com.au 

Podiatry Legends Facebook Page

Podiatry Legends now has a Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page

iTunes Reviews

If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes. Remember all iTunes podcasts are FREE.  

Most Recent Review from Australia

GREAT WORK ☆☆☆☆☆ Tyson is an amazing interviewer, and his podcast flows very smoothly. The guests are podiatrists, but anyone who owns a business or is considering the medical field would enjoy this podcast. Tyson is bringing podiatrists together where we all can learn from one another. Great job Tyson.” Dr Peter Wishnie via Apple Podcasts · United States of America · 01/30/19

If you're enjoying this podcast and want additional business, marketing, management and mindset tips you may also enjoy my other podcast, It's No Secret with Dr T.

Other Podcast Recommendations

 

Dr James Fedich - Path to Success Podcast

I was a guest on his podcast Episode 22, and he was a guest on my podcast Episode 53 - Fake Gurus and Patient Retention.

 


Check out this episode!