059 - Louise Reaney Podiatry Was Boring The Arse Off Me

Louise Reaney is a UK based podiatrist and owner of LR Podiatry. Without knowing, Lousie became an accidental business owner and with that came a surprising amount of stress, mental fatigue, exhaustion and as she explains, "podiatry was boring the arse off me". 

But, this all changed three years ago when Louise made a conscious effort to do something about the boredom that had set in, resulting in her becoming a happy podiatrist who now looks forward to working every day.  

On this episode we discuss:

• Changing her business name 
• Getting to the point of exhaustion 
• Buying an existing general practice
• Lack of time for CPD
• Being too frightened to take a risk and make the required changes her podiatry business needed.
• Becoming an accidental business owner
• Being busy does not equal success or profitability
• Feeling trapped and thinking is this what everyone feels like in business
• Why podiatry became boring  
• Increasing her fees, resulting in losing a few patients, but having more time, more money and being happier
• #PodsHealheels  

6 Significant Changes That Turned Louise Reaney's Career Around 

1. Investing in new equipment 
2. Joined Facebook Groups (OSGO Healthcare)
3. Attending an OSGO Live event and meeting
   • Nick Knight - Ep 011 & 017
   • Jill Woods - Ep 020
   • Jonathan Small - Ep 06 & 044
   • Tony Gavin - Ep 02
4. Sending messages to the podiatrists that she met at the OSGO Live event 
5. Getting a Business Mentor
6. Attending OSGO Live a second time and meeting Diane Ashcroft - Ep 013

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Louise Reaney at lrpodiatry68@gmail.com

Show Sponsor is Podium

If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/

Newsletter & Events 

If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish. 

Next Event  - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast 

Podiatry Business Mentoring

If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world. 

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Consider A Podcast Review

If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep 049: Dr Andrew Van Essen Volunteering Is A Great Career Move

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T. 

Check out this episode!

058 - Get More Google Reviews Using PODIUM with Taylor Cutler

Every podiatry business wants more new patients and throwing thousands of dollars each month at Google Ads is not the answer. It may seem like a smart thing to do because everyone else is doing it, but there is a better way that will save you money ($) and give you better results. 

Taylor Cutler is the Head of Marketing at Podium Australia, and today we discuss how you can improve your online reputation, generate a constant flow of positive Google reviews and the benefits of using one platform to communicate online with your patients. 

PODIUM is a rich communication platform that health practices use to communicate back and forth with their patients via text messages. It can be used for appointment reminders, setting appointments and generating online Google reviews.

Modern Consumers and Patients

Our patients are no different from average consumers, they want convenience, and they want instructions to be easy to follow.

Amazon and other online retailers have taught consumers they can order almost anything and with just a few clicks of the keyboard have it delivered to their door, and they want this type of convenience across the board. 

How Are People Finding You?

Online bookings are now commonplace, yet some people still want that personal touch and prefer to talk to someone on the phone, but even these people are finding you online.

They are not staring at a billboard on the side of the road and typing in your phone number.  

Simple SEO

If you have good SEO (Search Engine Optimisation), you’ll get more people finding you online when they search, and there are two types of SEO, Normal SEO and Local SEO. 

WARNING: Some companies throw around terms like metadata to try and confuse you and make you think you need an agency, and you don't. 

Smartphones

The smartphone has been the biggest disruptor to how we search for information. Not too long ago if you wanted to search for a business or service, you would have to wait until you get back to your computer at home or work, but now everything you need is in the palm of your hands. 

Micro-Moment (termed by Google)

A micro-moment is when a person is in a moment when they WANT to BUY or DO something, and as business owners, we need to take advantage of these moments. 

This is why Local SEO is way more critical than Normal SEO. 

"When someone does a local search on their smartphone, 76% will visit a physical place within 24 hours of that search, and 28% of those people will make a purchase". 

Google My Business Listing 

When someone searches for a Podiatrist, you want to be in the top three of the local business search. Being on page one is less important these days. 

How can you get in those top three spots?

1. Relevance (are you a podiatrist, so that's easy)
2. Distance (how close are you to the person searching)
3. Prominence (how prominent is your business)

Prominence is based around your online reputation. How many online reviews do you have and how often are they coming in?

You have no control over Relevance and Distance, so the only thing you can control is your Prominence. 

4 Factors with Local Search Rankings 

1. Recency (When was the last time you received an online review)
2. Frequency (How often are the reviews occurring)
3. Quality (Did they leave a star rating or did they write a well-written review using keywords Google looks for, like BEST podiatry clinic) )
4. Quantity (how many reviews do you have)

Once you understand the importance of getting reviews, you need to start inviting your patients to leave an online review, and you need to ask everyone, not just suitable patients. 

How Can You Make The Process Frictionless? 

The modern consumer wants the review process to be convenient and super easy to do. If there are too many steps involved, they will not do it. 

PODIUM uses text messaging via their app because text messages have an open rate of 99%, and most occur in the first three minutes. 

Set the Expectation

You cannot just send a text to a patient asking for a review without first explaining the HOW, WHEN & WHY. 

Patients have a sense of empathy and like feeling important, and if you explain what to do, they are extremely more like to leave a review. 

Your Team

You could have the best review process in place (like using PODIUM) and still not get good reviews because your team give poor service, so everyone on your team needs to be well trained and wants to be part of the team. 

Two Things You Should Do Immediately:

1. Claim your Google My Business listing and make sure you own it and if it's not set up, create it. Just type in Google my business (This is the beginning of your local search optimisation)
2. Make sure all your name and practice details are consistent on all online profiles and websites. 

Google Ads Versus Rankings

Google Ads do work, but a lot of patients will quickly move past them and look at the businesses below in order as they are ranked. What do you do when searching? 

If you rank below 3.2, patients will move straight past you and onto the next listing. You should have a ranking higher than 4.0 because often Google excludes businesses from specific searches if they fall below 4.0. 

The magic number is 4.9 

"One of the dumbest things you can do is buy reviews because Google can blacklist you". 

 

Check out this episode!

057 - Ian Sadler Using Military Discipline For Podiatry Excellence

Ian Sadler was a successful Battlefield Medic and Paratrooper in the British Army working with Elite and Special Forces. Today he is the owner of BX Clinic (Specialist biomechanics) in Norwich and a physical trainer in the Army Reserves. 

Today we talk about his passion for biomechanics and how his time in the military has influenced how he approaches the day to day running of his podiatry business and team. 

We also discuss:

• Having belief in yourself and creating a positive culture
• Why you shouldn't be afraid to take risks and having a sink or swim attitude
• Working successfully with teams
• No change comes without pain

"If we want the culture to change for us, we have to be the ones to go out and enact that change".

• Changing the direction of your clinic starts with the end in mind - do you know what your business will look like in 5, 10, or 15 years?
• Why you need to assess new ideas to see if it takes you in the right direction

Army Service Test

Essentially if you take action and you can happily say it meets the service test, the army will support you. An extreme example would be shooting someone or minor example would be should I have that next drink?

In a clinical situation, if every decision has the patients benefit in mind, and the team knows it meets the business goals (service test), then the team will always support the decision. 

"Solutions are easy if you know the direction that the clinic is heading and the business ethos". 

Pods Heal Heels

Pods Heal Heels is a grass-roots social media marketing campaign on Facebook, Twitter and Instagram, started in 2019 in the UK.

In the first two weeks of February, podiatrists are promoting they are the health profession of choice when it comes to treating heel pain. 

Everyone needs to be using the hashtag #podshealheals 

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Ian Sadler at BX Clinic or via Facebook: UKBiomechanics and Instagram: Ian.sadler.bx

Show Sponsor is Podium

If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/

Newsletter & Events 

If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish. 

Next Event  - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast 

Podiatry Business Mentoring

If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world. 

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Consider A Podcast Review

If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep 049: Dr Andrew Van Essen Volunteering Is A Great Career Move

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T. 

Check out this episode!

056 - Dr Rob Hermann Self Reflection & Clinical Insights

We're all faced with adversity at one point or another in our podiatry careers and when it happens it a great time for self-reflection and opportunity for personal and professional growth.  

Dr Rob Hermann is a Podiatric Surgeon and owner of Adelaide Foot & Ankle, and he has been practising foot and ankle surgery since 1991. He has practice surgery in all States of Australia and has participated in medical mission work in the Philippines and Vietnam. 

His has had a brilliant career and continues to give back to the profession in many ways, but it has not been all smooth sailing, as you'll learn. 

On this episode we discuss:

• His early career and introduction to foot surgery
• The benefits of sharing knowledge 
• Communicating with patients

"The most difficult thing to learn is not the not technical aspects of podiatry; it’s the psychology and learning how to connect with your patients. It's about developing skills on how to ask the right questions and listening to where the patient is coming from".

• Communicating treatment expectations and outcomes
• Consultation timing 
• What's coming up for podiatric surgeons in the future
• Accreditation 
• Facing adversity in your career and how to deal with it
• An online surgical audit tool
• Self-Reflecting and clinical insight
• Keeping You Active Podcast (coming soon)
• Why sleeping on a decision and gives your mind time to process and provides clarity.

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Dr Rob Hermann at Adelaide Foot & Ankle. 

Show Sponsor is Podium

If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/

Newsletter & Events 

If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish. 

Next Event  - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast 

Podiatry Business Coaching 

If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world. 

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Consider A Podcast Review

If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep 049: Dr Andrew Van Essen Volunteering Is A Great Career Move

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T. 

Check out this episode!

055 - Amy Maclean Finding Your Podiatry Gang

Amy Maclean is one funny podiatrist and has an infectious sense of humour. It could be because she is from Scotland, but I honestly believe it's her enthusiasm and attitude towards work and life, which made her such an absolute joy to talk with. 

Amy is the owner of Amy Maclean Podiatry, and she was the co-host with Dave James (Episode 007) at the OSGO Foot & Ankle Show last year in Liverpool, UK, which is where we first met.  

On this episode we discuss:

• Studying Pharmacy for two years before studying podiatry
• The lightbulb moment she knew it was time to change careers
• Propositioning people to get her first job
• Getting an excellent business offer from a businessman, but deciding to go out on her own instead. (Great decision)
• Why you must be careful if you're going into partnership with someone who is not a podiatrist
• Private practice can be quite solitary with having a gang 
• Why you need to find your gang that fits
• Where to find gangs (and mentors)
• Benefits of workshops and conferences 
• Embracing social media and why it is a gamechanger (Instagram and Facebook)
• Benefits of understanding niching down, but you cannot do it overnight, it takes time to implement processes
• Learning to say NO

Words of Wisdom

If you have your own business, you have to put yourself first sometimes, and you need to be happy. If your not happy you need to make a change in what you're doing each day. 

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Amy Maclean on Instagram @amymacleanpodiatry 

Newsletter & Events 

If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish. 

Next Event  - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast 

Podiatry Business Coaching 

If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world. 

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Consider A Podcast Review

If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep 053: David Cashley Making Sense of Neuroma Research

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T.

Check out this episode!