Friday 20 March 2015
Illegal Podiatry Marketing
Recently I had a local Cairns podiatrist send me an email, saying that I was unprofessional, and I was only in the podiatry profession for the money. This annoyed me, because after 27 years, I enjoy podiatry more now then I did when I first started, and it has nothing to do with the money, it's got more to do with the satisfaction I get from what I do each day.
Side Note: If you think money will make you happy, it won't. However, if you build a successful podiatry business...this will definitely make you happy...and the money will eventually follow.
I was not surprised from this guys comments though, because I've come to learn, over the past 27 years, that below average podiatrist will always whinge and complain, and think others must be doing something illegal to be doing so well, because that's how they view the world.
Highly skilled podiatrist never whinge and complain, because they are too busy being awesome at what they do each day.
Here's the problem; below average podiatrists fail to realise that successful podiatrist work much smarter then they do, and they constantly read more books, attend more seminars and regularly associate with other positive people.
If you've got a podiatrist in your area, that is constantly saying negative things about you and your business, don't be concerned, because you're not alone, it happens everywhere.
This is why having a Business Coach or Mentor is so important, because sometimes you need someone to help guide you through all this negativity.
Until next time
Tyson E. Franklin - Podiatrist | Author | Mentor
Born with Entrepreneurial DNA
tysonfranklin.com
Online Presence For Podiatrists
I'm amazed how many podiatrists think they can run a successful podiatry business, without having an online / social presence, however not to long ago I probably would have agreed.
The internet has only been in full swing for a little over 20 years, and I still remember the first patient that said they found my podiatry business online, and my response was, "Why were you looking online, what's wrong with the phone book", however today, more then 40% of my patients will say they found us online, or while doing an internet search.
This is a staggering figure, but it's not surprising. Have you noticed how small the phone book is becoming. It use to get thicker each year, then suddenly it all changed, and it's now becoming very thin, to the point of being almost obsolete.
Honestly, when was the last time you picked up the phone book and searched for a telephone number? So as the physical book gets smaller, the online world grows much larger.
You need to have a modern, up to date, kick arse website, and you need to be adding content on a regular basis. Yes, you need to add content. If you haven't added content, meaning a Blog, FAQ, an Article or News Item in the past 30 days, then you're going to lose marketing share to those new podiatrist coming into your area, who are adding content.
If your website has not been touched for years and is out of date, you need to contact your website developer, or you need to change website developers, which is what I did, and it was a change for the better.
You also need to have a Facebook Business Page, a Google+ Page, a Linkedin Account, and why not have a Pinterest Page and Youtube Account.
The list of online and social pages is endless, and you could spend days, just updating your profiles on each of them, so I suggest sticking with the main ones to begin with, the ones that your patients are probably using right now.
For more information, please visit my podiatry marketing website tysonfranklin.com and while you're there you can sign up for my newsletter.
Tyson E. Franklin - Podiatrist | Author | Mentor
Born with Entrepreneurial DNA
The internet has only been in full swing for a little over 20 years, and I still remember the first patient that said they found my podiatry business online, and my response was, "Why were you looking online, what's wrong with the phone book", however today, more then 40% of my patients will say they found us online, or while doing an internet search.
This is a staggering figure, but it's not surprising. Have you noticed how small the phone book is becoming. It use to get thicker each year, then suddenly it all changed, and it's now becoming very thin, to the point of being almost obsolete.
Honestly, when was the last time you picked up the phone book and searched for a telephone number? So as the physical book gets smaller, the online world grows much larger.
You need to have a modern, up to date, kick arse website, and you need to be adding content on a regular basis. Yes, you need to add content. If you haven't added content, meaning a Blog, FAQ, an Article or News Item in the past 30 days, then you're going to lose marketing share to those new podiatrist coming into your area, who are adding content.
If your website has not been touched for years and is out of date, you need to contact your website developer, or you need to change website developers, which is what I did, and it was a change for the better.
You also need to have a Facebook Business Page, a Google+ Page, a Linkedin Account, and why not have a Pinterest Page and Youtube Account.
The list of online and social pages is endless, and you could spend days, just updating your profiles on each of them, so I suggest sticking with the main ones to begin with, the ones that your patients are probably using right now.
For more information, please visit my podiatry marketing website tysonfranklin.com and while you're there you can sign up for my newsletter.
Tyson E. Franklin - Podiatrist | Author | Mentor
Born with Entrepreneurial DNA
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