303 - Storybrand Websites with Tom Foster

Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist. 

Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems. 

"Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients". 

Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM

The process is quite simple:

1. Attract patients with excellent website content and SEO. 
2. Once they're on your website, convert them to an appointment or give them further information in exchange for their email address. 
3. When you have their email address, you should market to them. 

We also discuss:

• Using Google and YouTube searches for topics. 
• Refining your perfect patient and creating content for them, and only them. Make your content specific. 
• Making your patient the hero of the story. 
• Building a Storybrand. 
• Creating a "Foot Freedom Plan". 
• Write about what the patient wants, not what you do.
• Giving patients a simple plan to follow. 
• Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised. 
• The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed. 

If you have any questions about this episode, you can contact Tom Foster at tom@fosterwebmarketing.com to you can email me at tyson@podiatrylegends.com

BUSINESS COACHING 

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, www.tysonfranlklin.com for more information, or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN? 

Check out this episode!

303 - Storybrand Websites with Tom Foster

Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist. 

Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems. 

"Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients". 

Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM

The process is quite simple:

1. Attract patients with excellent website content and SEO. 
2. Once they're on your website, convert them to an appointment or give them further information in exchange for their email address. 
3. When you have their email address, you should market to them. 

We also discuss:

• Using Google and YouTube searches for topics. 
• Refining your perfect patient and creating content for them, and only them. Make your content specific. 
• Making your patient the hero of the story. 
• Building a Storybrand. 
• Creating a "Foot Freedom Plan". 
• Write about what the patient wants, not what you do.
• Giving patients a simple plan to follow. 
• Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised. 
• The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed. 

If you have any questions about this episode, you can contact Tom Foster at tom@fosterwebmarketing.com to you can email me at tyson@podiatrylegends.com

BUSINESS COACHING 

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, www.tysonfranlklin.com for more information, or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN? 

Check out the latest podcast episode!

302 - USA 2023 My Travel Takeaways

When I travel, I like to travel with intent, meaning I like to have fun, but at the same time, I want to learn something new each day, so I intentionally look for it.

This year, on my USA trip, I had three stops. My first stop was in Tempe, Arizona, to attend my favourite event of the year, Dave Frees Business Black Ops. My next stop was Nashville, Tennesee, to catch up with my friend Jeff Petersen and stay at his music studio, Interstate Music. My final destination was Chicago to run a podiatry marketing workshop and attend my first NFL game (Chicago Bears V Las Vegas Raiders).

In summary, it was a trip full of unexpected ups and downs, but in hindsight, those ups and downs made the trip memorable and gave me many personal takeaways.

If you want to read my full 2500-word blog article, you can visit the Podiatry Legends Podcast Website at www.podiatrylegends.com and look for Episode 302. 

BUSINESS COACHING 

Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can visit my website, www.tysonfranlklin.com or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

Check out the latest podcast episode!

302 - USA 2023 My Travel Takeaways

When I travel, I like to travel with intent, meaning I like to have fun, but at the same time, I want to learn something new each day, so I intentionally look for it.

This year, on my USA trip, I had three stops. My first stop was in Tempe, Arizona, to attend my favourite event of the year, Dave Frees Business Black Ops. My next stop was Nashville, Tennesee, to catch up with my friend Jeff Petersen and stay at his music studio, Interstate Music. My final destination was Chicago to run a podiatry marketing workshop and attend my first NFL game (Chicago Bears V Las Vegas Raiders).

In summary, it was a trip full of unexpected ups and downs, but in hindsight, those ups and downs made the trip memorable and gave me many personal takeaways.

If you want to read my full 2500-word blog article, you can visit the Podiatry Legends Podcast Website at www.podiatrylegends.com and look for Episode 302. 

BUSINESS COACHING 

Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can visit my website, www.tysonfranlklin.com or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

Check out this episode!

301 - Being Left Field Creative with Samuel Cassidy

In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care.

Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare practice focused on staff development. Tune in for an insightful conversation about following your interests to find fulfilling work.

Also, Sam created a very left-field job ad, which was brilliant. You can watch the video via this link https://www.youtube.com/watch?v=h89FY246ozc and the audio is on the podcast. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

PODCAST SPONSORSHIP

Are you looking for an exciting opportunity to expand your brand’s reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE

BUSINESS COACHING 

Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can go to my website www.tysonfranlklin.com for more information or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. If there are no current events scheduled, there will be some soon. 

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN? 

Podiatry Business Owner’s Club

Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

Check out the latest podcast episode!

301 - Being Left Field Creative with Samuel Cassidy

In this episode, Tyson E Franklin talks with Sam Cassidy, owner of Sky Podiatry in Launceston, Tasmania, about his unexpected career journey into podiatry, which led Sam to find his passion for helping people through foot care.

Sam reflects on the ups and downs of starting his own business and shares his vision for creating a sustainable healthcare practice focused on staff development. Tune in for an insightful conversation about following your interests to find fulfilling work.

Also, Sam created a very left-field job ad, which was brilliant. You can watch the video via this link https://www.youtube.com/watch?v=h89FY246ozc and the audio is on the podcast. 

If you have any questions about this episode, please email me at tyson@podiatrylegends.com

PODCAST SPONSORSHIP

Are you looking for an exciting opportunity to expand your brand’s reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE

BUSINESS COACHING 

Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can go to my website www.tysonfranlklin.com for more information or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. If there are no current events scheduled, there will be some soon. 

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN? 

Podiatry Business Owner’s Club

Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

Check out this episode!

The Podiatry Evolution

Over time, every podiatry business needs to evolve into something special instead of just becoming a bigger version of what it once was. 

When you first open your business, you are prepared to see just about anyone because you have bills to pay, and you need to have a roof over your head, which is why you will visit nursing homes and hostels, do home visits and see every routine patient.

But, as your business evolves, you need to let go of some of this work and let the new podiatrists in town have it, which will free up your time to see better patients.

A patient with a complex problem should be seeing the more experienced podiatrist, but they can't if you're booked out three or four weeks ahead, so instead, they will see the new podiatrist, the less experienced one.

Over time, while you're wearing your badge of honour of being busy and booked out, the new podiatrist will grow their business with better patients, and they will do it faster than all the existing podiatrists in town.

A PROFESSIONAL PODIATRY BUSINESS SHOULD EVOLVE, NOT JUST GET BIGGER.

Podiatry Business Coaching

If you'd like to talk to me about podiatry business coaching, the type of coaching that will dramatically change the way you perform in business, please email me at tf@tysonfranklin.com; otherwise, you can go directly to my online calendar to schedule a FREE 30-minute Zoom meeting. 

"I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."

 - Jessica Haydock (Sole Focus Podiatry, Toowoomba)

If you're not ready for one-on-one business coaching, consider coming to my next LIVE EVENT

New Podiatry Legends Podcast website - https://www.podiatrylegends.com/

300 - How I Established A 100 Biomech Clinic with Hayley Paterson

This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner. 

We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics. 

Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance.

Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats.

Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees.

If you would like to contact Hayley, you can send her an email at hayley@foundationpodiatry.com.au, and if you have any questions about this episode, please email me at tyson@podiatrylegends.com

PODCAST SPONSORSHIP

Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE

PODIATRY BUSINESS COACH 

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at tf@tysonfranklin.com or visit my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. 

YouTube

Have you checked out my YouTube Channel - TYSON E FRANKLIN? 

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

Check out the latest podcast episode!

300 - How I Established A 100 Biomech Clinic with Hayley Paterson

This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner. 

We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics. 

Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance.

Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats.

Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees.

If you would like to contact Hayley, you can send her an email at hayley@foundationpodiatry.com.au, and if you have any questions about this episode, please email me at tyson@podiatrylegends.com

PODCAST SPONSORSHIP

Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE

PODIATRY BUSINESS COACH 

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at tf@tysonfranklin.com or visit my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. 

YouTube

Have you checked out my YouTube Channel - TYSON E FRANKLIN? 

Podiatry Business Owner's Club

Are you a podiatrist or podiatry student with an interest in business?

If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.

Check out this episode!

299 - Behind the Magic - A Look Inside Disney Zappos More with Dr Jesse Green

SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas. 

Jesse's takeaways around team culture and story-selling are priceless, which is why I wanted him back on the podcast to share some of the behind-the-scenes magic that makes these companies so great.

If podiatrists can adapt some of this magic in their own businesses, they will attract more ideal patients and team members who are the right fit.

If you have any questions about this episode or would like to make enquiries about becoming a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH 

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let's have a chat before we do anything else. Let's see if we're a good fit.  

All you need to do is email me at tf@tysonfranklin.com; or go directly to my online calendar to schedule a free 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver. 

YouTube

When you get the chance, take a look at my YouTube Channel, Tyson E Franklin. 

Check out this episode!

299 - Behind the Magic - A Look Inside Disney Zappos More with Dr Jesse Green

SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas. 

Jesse's takeaways around team culture and story-selling are priceless, which is why I wanted him back on the podcast to share some of the behind-the-scenes magic that makes these companies so great.

If podiatrists can adapt some of this magic in their own businesses, they will attract more ideal patients and team members who are the right fit.

If you have any questions about this episode or would like to make enquiries about becoming a PODCAST SPONSORSHIP, please email me at tyson@podiatrylegends.com

PODIATRY BUSINESS COACH 

Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry. 

I have a proven track record of helping podiatrists excel in business, but let's have a chat before we do anything else. Let's see if we're a good fit.  

All you need to do is email me at tf@tysonfranklin.com; or go directly to my online calendar to schedule a free 30-minute Zoom meeting. 

Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 

UPCOMING EVENTS

If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver. 

YouTube

When you get the chance, take a look at my YouTube Channel, Tyson E Franklin. 

Check out the latest podcast episode!

How to Make Your Job Offer More Appealing

If you want to attract the right team members you've got to be honest and upfront with the type of patients you treat and the services you offer. 

Please email me at tf@tysonfranklin.com if you have any questions.