Wednesday 24 April 2024

323 (Video) - Improve Your Communications and Sales with Copywriter Joe ...


Do you want to learn how to copy and paste your competitor’s website and email copy into Chat GPT and use AI prompts to create compelling communications and sales copy?
Check out the podcast show notes, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.

https://www.podiatrylegends.com/323-improve-your-communication-and-sales-with-copywriter-joe-cunningham/


323 - Improve Your Communications Sales with Copywriter Joe Cunningham


Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. 

Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. 

Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.

If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com 

Show Notes

0:00 Introduction

1:01 What is a copywriter?

1:41 The difference between copywriting and content writing.

4:58 Creating a good content strategy.

6:07 Smart copy on your website homepage is a selling moment.

10:20 Direct Response copy

13:31 The price of what you’re selling has a big influence on your copy as well.

18:30 The copywriting process/steps

19:44  Using Google Reviews, testimonials and success stories

24:47 Headlines and designing ad copy.

25:19 How is AI affecting what you do as a copywriter?

31:14 What are the best practices to follow if you're doing your own copy?

34:34 Making your website stand out.

37:10 Layout: your writing for skimmers and deep readers.

39:19 How to use your competitor's copy to improve your own and stand out.

39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/

41:29 Choosing a copywriter – the vetting process.

43:34 How you become a copywriter – the qualifications

47:34 Joe's contact details

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Joe's Prompts

https://www.podiatrylegends.com/blog/

 


Check out this episode!

323 - Improve Your Communications Sales with Copywriter Joe Cunningham


Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. 

Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. 

Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.

If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com 

Show Notes

0:00 Introduction

1:01 What is a copywriter?

1:41 The difference between copywriting and content writing.

4:58 Creating a good content strategy.

6:07 Smart copy on your website homepage is a selling moment.

10:20 Direct Response copy

13:31 The price of what you’re selling has a big influence on your copy as well.

18:30 The copywriting process/steps

19:44  Using Google Reviews, testimonials and success stories

24:47 Headlines and designing ad copy.

25:19 How is AI affecting what you do as a copywriter?

31:14 What are the best practices to follow if you're doing your own copy?

34:34 Making your website stand out.

37:10 Layout: your writing for skimmers and deep readers.

39:19 How to use your competitor's copy to improve your own and stand out.

39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/

41:29 Choosing a copywriter – the vetting process.

43:34 How you become a copywriter – the qualifications

47:34 Joe's contact details

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Joe's Prompts

https://www.podiatrylegends.com/blog/

 


Check out the latest podcast episode!

Tuesday 23 April 2024

Branding - Corona Versus Victoria Bitter


Have you considered the marketing differences between Corona's casual vibe and Victorian Bitter's rugged essence?

These two vivid examples illustrate the profound impact of branding. One of the smartest things you can do is learn from how other companies position themselves in the marketplace and learn to do this yourself.

Car companies like Mercedes-Benz, BMW, and Lexus do this all the time, which means you can too.
So...Are you a premium brand or a budget brand?

In the end, YOU DECICE?

Tyson E Franklin
www.tysonfranklin.com

Next 2-Day Podiatry Business Reboot
https://www.tysonfranklin.com/events/2DayPodiatryReboot2024












Tuesday 16 April 2024

Looking for Mr. Right


In this video, I give an example of a young woman looking for Mr. Right. After she describes her perfect man in detail, she fails to consider whether Mr. Right is looking for someone exactly like her.

This same concept of finding the right match also applies to your business: finding the right patient, client, or customer and whether they are actually looking for you. If you're not a match right now, that's okay; you may be in the future, but only if you're prepared to make some changes. If you enjoy my videos, PLEASE SUBSCRIBE and give the video a thumbs up. Feel free to give it a thumbs down if you don't like it. If you have any questions, you can email me at tf@tysonfranklin.com The next 2-Day LIVE Podiatry Business Reboot - https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Monday 15 April 2024

322 - From CSI to Podiatrist with Simon Hrobelko


Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police.

Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning.

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

 


Check out the latest podcast episode!

322 - From CSI to Podiatrist with Simon Hrobelko


Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police.

Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning.

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

 


Check out this episode!

Wednesday 10 April 2024

321 The Benefits of Purchasing Your Premises


Ep 321 - The Benefits of Purchasing Your Premises.

Thank you to Jessica Haydock (Sole Focus Podiatry), Jonathan Small (Health First Feet & Gait Clinic), Elan Silver (Silver Podiatry) and Chloe Wear (The Woodvale Podiatrist) for sharing their property purchasing experiences.
If the podiatry profession can embrace property ownership, we can become a powerful profession.

The podcast is available on all platforms or directly from the Podiatry Legends Podcast website https://www.podiatrylegends.com/321-the-benefits-of-purchasing-your-premises/

Next 2-Day LIVE podiatry business reboot: 26TH – 27TH JULY, 2024 – CAIRNS

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending. I 100% Guarantee you will love it, and if not, I’ll give you 2X what you paid—that’s how confident I am.  

https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

321 - The Benefits of Purchasing Your Premises


Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. 

In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.  

My Guests are:

  • Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. 
  • Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. 
  • Elan Silver - Silver Podiatry, Perth, Western Australia. 
  • Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia. 

I asked them all the same five questions; however, there were a few random questions in between. 

1. How many years did you rent before purchasing your premises?

2. What prompted you to buy, and was there a specific trigger?

3. From memory, were your repayments more or less than your rent or the same?

4. What are the biggest benefits of owning your premises?

5. Do you have any property purchasing tips?

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending.

I 100% Guarantee you will love it and if not, I’ll give you 2X what you paid, that’s how confident I am. MORE DETAILS

DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST? 

If you do, you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

After we talk, you will have more clarity on what is best for you and your business. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN? 


Check out this episode!

321 - The Benefits of Purchasing Your Premises


Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. 

In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.  

My Guests are:

  • Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. 
  • Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. 
  • Elan Silver - Silver Podiatry, Perth, Western Australia. 
  • Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia. 

I asked them all the same five questions; however, there were a few random questions in between. 

1. How many years did you rent before purchasing your premises?

2. What prompted you to buy, and was there a specific trigger?

3. From memory, were your repayments more or less than your rent or the same?

4. What are the biggest benefits of owning your premises?

5. Do you have any property purchasing tips?

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending.

I 100% Guarantee you will love it and if not, I’ll give you 2X what you paid, that’s how confident I am. MORE DETAILS

DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST? 

If you do, you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

After we talk, you will have more clarity on what is best for you and your business. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN? 


Check out the latest podcast episode!

Wednesday 3 April 2024

320 - The Story of the Mexican Fisherman


The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal.

In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. 

I also explain why a good friend of mine often refers to me as the Mexican Fisherman. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day LIVE Podiatry Business Reboot

I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you’re considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you back twice what you paid, that’s how confident I am.  Check it Out!!!!

Do You Think Differently to Other Podiatrists? 

If you do think differently, you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin


Check out the latest podcast episode!

320 - The Story of the Mexican Fisherman


The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal.

In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. 

I also explain why a good friend of mine often refers to me as the Mexican Fisherman. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day LIVE Podiatry Business Reboot

I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you’re considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you back twice what you paid, that’s how confident I am.  Check it Out!!!!

Do You Think Differently to Other Podiatrists? 

If you do think differently, you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin


Check out this episode!

Monday 25 March 2024

319 - Dr Ivan Bristow Why All Podiatrists Should Be Blogging


Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public.

In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space. 

You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at ivan@foot.expert

Dr Ivan Bristow has also been on two other previous episodes: 

Episode 168 – Foot Dermatology

Episode 199 – Writing Letters, Reports and Referrals.

How to Write Blogs

On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. 


Check out this episode!

319 - Dr Ivan Bristow Why All Podiatrists Should Be Blogging


Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public.

In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space. 

You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at ivan@foot.expert

Dr Ivan Bristow has also been on two other previous episodes: 

Episode 168 – Foot Dermatology

Episode 199 – Writing Letters, Reports and Referrals.

How to Write Blogs

On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. 


Check out the latest podcast episode!

Sunday 17 March 2024

318 - Location and Patient Discrimination with Jonathan Small


Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure.

Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location.

The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth.

Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence.

The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. And, if you have the time, check out my YouTube channel, Tyson E Franklin


Check out the latest podcast episode!

318 - Location and Patient Discrimination with Jonathan Small


Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure.

Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location.

The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth.

Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence.

The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. And, if you have the time, check out my YouTube channel, Tyson E Franklin


Check out this episode!

Sunday 10 March 2024

317 - Chase Hughes Seeing Patients Beyond Their Masks


This is a must-listen episode: Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. 

He is the bestselling author of The Ellipsis Manual and The Six-Minute X-RayAfter a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world.

The content for this podcast was originally recorded in 2019, soon after Chase retired from the military, and I have re-edited it for the Podiatry Legends Podcast.

In this episode, we discuss:

  • How he became interested in reading body language. 
  • Everybody wears some form of social mask
  • Human Needs (such as feeling powerful, significant and accepted)
  • Pretending not to be insecure
  • Fears, personal weaknesses and insecurities
  • It's good to look behind the mask without judging. As soon as you judge, you've lost.
  • Selling to the human, not the mask
  • Clubs, gangs, t-shirts, colleague rings, etc., are all part of needing acceptance.
  • In social tribes, if we didn't fit in, we died or were outcasts
  • Three primary and three secondary masks wear
    • Significant - I make a difference
    • Approval - I need permission
    • Acceptance - I belong
  • The most fearful BARK the most.    
  • Anger: Is a secret desire to change something that we know is changeable
  • How to Spot a Narcissist  
  • Monitoring Blink Rates
  • Secret weapons in business 

If you have any questions about this episode, contact me at tyson@podiatrylegends.com or connect with Chase Hughes via his website, chasehughes.com

Do You Think Differently to Other Podiatrists? 

I want to let you know you're not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com


Check out the latest podcast episode!

317 - Chase Hughes Seeing Patients Beyond Their Masks


This is a must-listen episode: Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. 

He is the bestselling author of The Ellipsis Manual and The Six-Minute X-RayAfter a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world.

The content for this podcast was originally recorded in 2019, soon after Chase retired from the military, and I have re-edited it for the Podiatry Legends Podcast.

In this episode, we discuss:

  • How he became interested in reading body language. 
  • Everybody wears some form of social mask
  • Human Needs (such as feeling powerful, significant and accepted)
  • Pretending not to be insecure
  • Fears, personal weaknesses and insecurities
  • It's good to look behind the mask without judging. As soon as you judge, you've lost.
  • Selling to the human, not the mask
  • Clubs, gangs, t-shirts, colleague rings, etc., are all part of needing acceptance.
  • In social tribes, if we didn't fit in, we died or were outcasts
  • Three primary and three secondary masks wear
    • Significant - I make a difference
    • Approval - I need permission
    • Acceptance - I belong
  • The most fearful BARK the most.    
  • Anger: Is a secret desire to change something that we know is changeable
  • How to Spot a Narcissist  
  • Monitoring Blink Rates
  • Secret weapons in business 

If you have any questions about this episode, contact me at tyson@podiatrylegends.com or connect with Chase Hughes via his website, chasehughes.com

Do You Think Differently to Other Podiatrists? 

I want to let you know you're not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com


Check out this episode!

Sunday 3 March 2024

316 - (Part 2) Group Perspective On Good Bad and Difficult Patients


Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. 

This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO.

It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.

Part One Guests:

  • Jonathan Small - UK
  • Richard Chasen - Australia
  • Liam McManus - UK
  • Bronwyn Cooper - Australia

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee, after we talk, that you will have more clarity on what is best for you and your business. 

Testimonial:

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

Upcoming Events - https://www.tysonfranklin.com/events

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN


Check out the latest podcast episode!

316 - (Part 2) Group Perspective On Good Bad and Difficult Patients


Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. 

This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO.

It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.

Part One Guests:

  • Jonathan Small - UK
  • Richard Chasen - Australia
  • Liam McManus - UK
  • Bronwyn Cooper - Australia

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee, after we talk, that you will have more clarity on what is best for you and your business. 

Testimonial:

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

Upcoming Events - https://www.tysonfranklin.com/events

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN


Check out this episode!

Sunday 25 February 2024

They Don't Build Statues for Generalists


On a recent trip to Airlie Beach with my wife, we walked past a Google sign out the front of the local Rum Bar that said, best mojito in the world, so of course, we had to try it because we both liked mojitos. Afterwards, it got me thinking about how you could use this idea in your own business and why it is important to be known for something because they don't build statutes for generalists. If you have any questions after watching this video, please email me at tf@tysonfranklin.com Do You Think Differently from the Average Podiatrist?
If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine". If this sounds like you, we should talk. You can visit my website, https://www.tysonfranklin.com/Coaching or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30

Wednesday 21 February 2024

315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients


Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree.

This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE.

It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.

Part One Guests:

  • Robert Isaacs - UK
  • Cameron Bennet - Australia
  • Estelle Humphris - Australia
  • DL Walker  - USA

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

Upcoming Events - https://www.tysonfranklin.com/events

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN


Check out the latest podcast episode!

315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients


Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree.

This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE.

It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments.

Part One Guests:

  • Robert Isaacs - UK
  • Cameron Bennet - Australia
  • Estelle Humphris - Australia
  • DL Walker  - USA

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

Upcoming Events - https://www.tysonfranklin.com/events

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN


Check out this episode!

Wednesday 14 February 2024

314 - Dr Rob Conenello DO GREAT THINGS


Dr Rob Conenello has always had the mantra, ‘Do Great Things’ and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself, and he encourages others to do the same.

Dr Rob Conenello is a sports podiatrist and owner of Orangetown Podiatry, New York. He is the Global Clinical Advisor at Special Olympics International and is a Past President of the American Academy of Podiatric Sports Medicine. He is also an Honorary Surgeon for the New York Police Department.

In this episode we discuss:

  • What he has learnt from other podiatrists (Doug Ritchie, Richard Blake, Ivan Bristow, Simon Bartold, Mike Donato, and others).
  • Starting as a volunteer and working his way through the state, national and internal levels of sports medicine.
  • Getting nervous before speaking (even on podcasts).
  • Orthotics is not sports podiatry.
  • Learning from retailers (shoe stores), physical therapists, and athletic events.
  • You can’t do everything in podiatry, so instead, focus on what brings you joy and happiness.
  • It’s okay to say NO to certain things; one of the first things he said NO to was surgery.
  • Helping athletes reach their goals.
  • There’s Riches in Niches.
  • Aim to be the best, and don’t set your goal to be average.
  • DO GREAT THINGS.
  • Associating with positive podiatrists and avoiding time with negative ones.
  • Building Relationships = Communication & Trust.

“There should be a war on average.” - Dr Rob Conenello. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. I guarantee that you will have more clarity on what is best for you and your business after we talk. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN


Check out the latest podcast episode!

314 - Dr Rob Conenello DO GREAT THINGS


Dr Rob Conenello has always had the mantra, ‘Do Great Things’ and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself, and he encourages others to do the same.

Dr Rob Conenello is a sports podiatrist and owner of Orangetown Podiatry, New York. He is the Global Clinical Advisor at Special Olympics International and is a Past President of the American Academy of Podiatric Sports Medicine. He is also an Honorary Surgeon for the New York Police Department.

In this episode we discuss:

  • What he has learnt from other podiatrists (Doug Ritchie, Richard Blake, Ivan Bristow, Simon Bartold, Mike Donato, and others).
  • Starting as a volunteer and working his way through the state, national and internal levels of sports medicine.
  • Getting nervous before speaking (even on podcasts).
  • Orthotics is not sports podiatry.
  • Learning from retailers (shoe stores), physical therapists, and athletic events.
  • You can’t do everything in podiatry, so instead, focus on what brings you joy and happiness.
  • It’s okay to say NO to certain things; one of the first things he said NO to was surgery.
  • Helping athletes reach their goals.
  • There’s Riches in Niches.
  • Aim to be the best, and don’t set your goal to be average.
  • DO GREAT THINGS.
  • Associating with positive podiatrists and avoiding time with negative ones.
  • Building Relationships = Communication & Trust.

“There should be a war on average.” - Dr Rob Conenello. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Do You Think Differently to Other Podiatrists? 

If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. I guarantee that you will have more clarity on what is best for you and your business after we talk. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN


Check out this episode!

Tuesday 6 February 2024

313 - Elan Silver Podiatrist of the Year 2023 (Allied Health Awards)


Elan Silver was named Podiatrist of the Year 2023 at the Allied Health Awards. He owns Silver Podiatry in Inglewood, Western Australia, and his podiatry story will astound you. 

He initially studied optometry but had to leave because of colour blindness and astigmatism, so he transferred and got a degree in Anatomy and Human Biology.

After completing his first degree, he decided to study chiropractic. In his final year, he became disillusioned because he felt they did not address the lower limb, especially limb length discrepancies, and how this would affect long-term treatment outcomes for patients. Elan thought, surely you should start at the bottom and work your way up.

He mentioned his concerns to a lecturer who said that's how you make your money. 

This dissatisfaction led him to investigate the world of podiatry. He decided he would not work as a chiropractor and would go back to university and study podiatry. So, he packed up his life in Perth and started his podiatry degree at the Charles Sturt University in Albury, New South Wales.

Upon graduating, he immediately moved back to Perth. After working for other people initially, he decided, as a mature graduate, that it was time to start working for himself. Since then, he has never looked back; the rest is history.

If you would like to reach out to Elan Silver, his email address is elan@silverpodiatry.com.au and if you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST? 

If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain to you the Thriving Podiatry Business Model, which I've developed over many years. I guarantee that you will have more clarity on what is best for you and your business after we talk. 


Check out the latest podcast episode!