There's one thing all successful podiatrists have in common, regardless of where they are in the world, and that is they all have a positive mindset, and Irish Podiatrist Locan O Donaile proves this once again.
Lorcan is the author of a new book titled Podiatry Business Success Secrets - The Ultimate Guide to Building a Profitable Podiatry Practice That Works Without You, and if you want to grab a copy of his book it is FREE, yes free from his website www.morepracticeprofits.com
On this episode we discuss:
- The writing process was much easier than you think
- You need a business mindset
- Why you need to get your head right. It's okay to make a profit, and you don't need to fleece people.
- When you make money, you can give and do more for the community.
- A good profitable business is a secure business
- Clinical skills are not a guarantee of a profitable or successful business
- Yes, you need clinician excellence, but you also need business skills
- Fixing your leaky bucket
- It costs 12-14 times more to get new patients than it does to look after your existing patients.
- Undercharging and under servicing, versus providing a premium service for a premium price.
- Knowing Your Numbers
- If you don't know your numbers, you cannot make wise decisions.
- What are your rebooking rates?
- How many come back for second appointments?
- Your P & L, you need to know this every month.
- When you know your numbers, you can use this information for coaching. The employer can be objective, not subjective.
- If you don't know your numbers, you cannot make wise decisions.
- Marketing
- Most podiatrists have no plan or understand how marketing works, or know if it's working.
- You need to know who you want to attract.
- Who is your Ideal Patient?
- What is your message?
- Where are they?
- What's the message?
- You've got to love your staff
- If your team are no good, it's your fault.
- It's different to working with patients; it's a different relationship because you have their life's in your hands and you need to be empathetic.
- They will make mistakes, and they will never be 100% like you, and now and then, one of your team will shit all over you".
"If you're not pissing people off your not trying hard enough."
If you have any questions about this episode, please email me at
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