Traditional Marketing & Online Marketing Working Together

Some people will tell you that traditional marketing is dead, and that's it's not longer effective, however be careful, because more often than not you're being told this by someone who is trying to sell you some form of online advertising. 

If used correctly, television, radio and newspaper advertising still work very well, but you just need to know what your doing, and if you're smart, you'll be able to tie both traditional and online marketing together to get far more bang for your buck.

This is what we discuss, in detail, in our Workshops: Creating a Massive Web Presence & Smashing Your Competition. 

Here's an example of how traditional and online marketing can work together:

Attached to my podiatry clinic is our retail shoe store, Walk Right Footwear. I came up with an idea for a 'media release' and contacted our local newspaper, The Cairns Post. They agreed the story had legs and decided to run with it.

The media release came out on a Wednesday in the business section, and included was a great photo of my wife Christine holding a shoe by FRANKiE4. Traditionally that would be the end of the story, and by Thursday it would be forgotten, but here's where traditional marketing and online marketing can work together.

I contacted the newspaper and requested a 'Tear Sheet', which is an electronic version of the media release, which they gladly supplied. I took a copy of this and placed it on Google+, Twitter, Pinterest, and of course Facebook. I did a lot more with it, but that's another story for another time. 

FRANKiE4 follows Walk Right Footwear on Facebook, therefore they saw the media release, and because Christine was holding their shoe in the photo, they LIKED and then SHARED it with there 34,000+ followers...yes that's 34,000!!!

The following day we receive a phone call from a young lady in Melbourne telling us that she saw the re-post by FRANKiE4 and that she had been looking for that exact shoe in the photo. We just happened to have her size in stock, and she paid by credit card over the phone...boom...Sale done!

And now I'm writing about it on Blogger, and this Blog will be re-posted on many social platforms, so a simple media release, which would normally have one days value...now has multiple uses and will drift into the online world for ever.

Radio Interview: Creating A Massive Web Presence & Smashing Your Competition

This interview was recorded just before Nicky Jurd and I began our Brisbane Workshop. Normally I talk about the wonderful world of podiatry, but in this interview I thought I would talk a little more about the business side of what I do and why it's important to communicate well with your patients and at the same time try to educate them.