018 - Scott Sorensen Biomechanics, Pressure Platforms & Milling Orthotics

In 2006, I decided to use pressure/scanning platforms in my biomechanical assessments and patient education, and this is how I met my guest Scott Sorensen. I contribute this technology as one of the main reasons why my podiatry business in Cairns stood out from the crowd and became a market leader.  

Scott Sorensen lives on the Sunshine Coast, owns a podiatry business called Footpoint, has a CADCAM manufacturing business and also supplies Bodytech biomechanical assessment systems.  

On this episode we discuss:

• Analogue versus Digital - Plaster Cast versus Scanning
• Business efficiency
• Creating a communication pathway. If they can see foot pressure and video it helps with communicating the message and information. 
• Orthotic education
• Patient education - taking it to the next level
• 3D Scanning and printing 
• The differences, biomechanically speaking, between the UK, USA and Australia
• Commercial integration 

No One Remembers Who Came Second 

You've got to have some mongrel in you and be willing to try these different techniques and different equipment, but you also do need to know when to walk away. 

No one remembers who came second, so you can't keep waiting to see what your competition is doing and then try and copy them. Be a market leader in your area. 

"Keep your overheads low it's a good foundation to start a business". 

CADCAM Milling Machines

To have a mill installed in your podiatry practice, you need a specific skill base knowledge first. You need to be confident on a grinder and be able to make and understand orthotic adjustments. 

Scott also recommends visiting his podiatry business in Noosa and see how the Bodytech Systems functions in a real clinical situation. You can also see how the CADCAM milling machines work. 

BONUS: It's a great reason to visit Noosa and make it an educational and tax-deductible trip.

Australian National Podiatry Conference: 22-24 May

At the upcoming Australian National Podiatry Conference in Adelaide, Scott Sorensen, Paul Graham and I will have a booth (C5) in the Expo area.

If you have time, please come and visit us and together we will be able to answer any questions you have in regards to pressure platforms, scanning, orthotic milling machines and our upcoming WORKSHOP - Biomechanics & Business on the Gold Coast in June. 

I will have my podcasting equipment set up and will be planning to release a short podcast episode at the end of each day, so please drop by for a quick podiatry chat. 

WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW

Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.  

In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed.

This is why we're bringing Biomechanics and Business together in one 2-Day Workshop. 

If you have any questions about this episode, or our Gold Coast Workshop, please email me at tf@tysonfranklin.com, or you can contact Scott Sorensen at sales@body-tech.com.au   

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.

If you enjoyed this episode you might also enjoy:  

Ep 004: Simon Bartold Developing A Career In Biomechanics & Footwear 

Check out this episode!

017 - Nick Knight Incorporating Rehabilitation Into Your Podiatry Practice

Nick Knight is the owner of NK Sports Podiatry based in the south of England, and he has spent several years refining his skills in the area of lower limb rehabilitation and incorporating this service into his highly successful podiatry practice.

Lower limb rehabilitation is not the domain of physiotherapy, and adding rehab to your treatment protocols is like adding another string to your treatment bow, but it's essential to know your limits and boundaries.

On this episode we discuss:

• How Nick got started in rehabilitation 
• Where to start if you want to have a rehabilitation practice 
• Achilles Tendinopathy, Patella Femoral Pain and ankle rehab
• Rehabilitation versus orthotic therapy
• Custom and pre-made orthotics and when to use them in the rehab process
• Nicks thinking on ultrasound, acupuncture and shockwave therapy 
• Evidence-based practising 
• Auditing your treatment and collecting data to become a better practitioner 
• The benefits of doing independent data audits 

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Nick Knight at nick@nksportspodiatry.co.uk  

You can also find Nick on Facebook at NK Sports Podiatry and Twitter @nksportspod 

LIVERPOOL Workshop October 10th 2019

If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.

If you enjoyed this episode you might also enjoy:  

Episode 11: Nick Knight We All Benefit By Working Together 

Check out this episode!

016 - Kristi Boles Allied Wellness & Fundamentals of Healing

At thirty years of age, Kristi Boles had the world at her feet. She was married with children and was running nine successful podiatry practices in Victoria, Australia; however, her health took a sudden downward turn resulting in heart surgery and a very long lay off from running her businesses. She was also diagnosed with Marfan's Syndrome. 

 

On this podcast episode, Kristi openly talks about her sudden, unexpected health issues and also how she has transformed her own life, and that of her patients by being more aware of the fundamentals of healing and good health. 

 

Taking Wednesday's Off

 

Kristi takes off every Wednesday to rejuvenate, work on her business, with her team member and focus on business mentoring. She gets excited on Tuesday afternoons knowing she has the next day off. 

 

Previous guest, on Episode 003 - Peter Wishnie calls this his Rainmaker Day. 

 

 

Marfans Syndrome & Dissected Aorta

 

She was running nine podiatry businesses and working full time herself, which lead to burnout and aorta dissected. This health scare began her journey about better health and bringing this knowledge into practice.

 

When you have a health scare, you get a whole new perspective about being a mother, a wife and a business owner. It doesn't take long to work out your priorities. 

 

This was when Kristi decided to consolidate her businesses and integrate nutrition into her life and businesses systems.  

 

It's All About Good Communication

 

After her doctors gave her the all clear to go back to work Kristi realised they never listened to how she was feeling.

 

Yes her heart was fine, but no one asked about her diet and overall health and wellbeing. She was not drinking enough water, had high stress, and even though she was eating well, she was missing the fundamentals of good health. 

 

She had migraines, fatigued, no energy to last the full day and needed an afternoon sleep. 

 

With good communication, you can set better treatment plans, and after listening to your patients, you will also know if they are capable of doing it.

 

Journey of Self-Education

 

So many people with chronic problems:

• Don’t have resources
• Do not understand the fundamentals of healing
• Need assistance in making better decisions themselves

This is why Kristi started Allied Wellness - Fundamentals of Healing.

 

It is a tool for practitioners to use with their patients and it's an evidence-based program, and it stays within the scope of practice. It's used as:

• A screening tool
• Patient education booklet
• Patient diary
• Patient referral tool
• Resource library

If you're interested in using the program use Promo code PODLEGENDS discount

 

 

As health practitioners, we’re all singing the same tune, which is why we all need to be working together for the patients' benefit. It shows we care. 

 

Keeping Patients Accountable

 

When you check in with your patients about their hydration and diet, it will make them more conscious, and they will make an effort to do the right thing and improve. It's about empowered patients.

 

Patients will start making the decisions themselves and success leads to more success. It also has a mirroring effect; we become that role model as well. 

 

Number One tip

 

Truly listening to your patients is where it all starts. They know their body better than you, but it begins by asking the right questions. 

 

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com 

You can also contact Kristi Boles at Allied Wellness and don't forget the PROMO CODE - PODLEGENDS. 

LIVERPOOL Workshop October 10th 2019

If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T.

If you enjoyed this episode you might also enjoy:  

Episode 002 - Tony Gavin from OSGO Healthcare

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019

Check out this episode!

015 - Clifton Bradeley SUB-4 Sports Passion

If you want to have a long and prosperous career in podiatry, you've got to love what you do each day, and my guest, UK based Podiatrist, Clifton Bradeley does exactly that.  

Clifton runs a podiatry business called Sub-4, but previous to this he was a world-class middle-distance runner representing both England and Great Britain and in 1985 he was the first person to run the mile in under 4 mins, indoors on English soil.

His time was 3:57:88, and he was on track to compete at the 1988 Olympics until his career came to an end due to injury, but it's this injury that steered Clifton towards a podiatry career. 

On this episode we discuss:

1:30 - The importance of listening: If you give yourself time to listen to someone else's story you'll learn that everybody has something interesting to say. 

2:45 - His biggest career mistake that cost him 150,000 pounds, but also taught him some valuable lessons. 

"Never be afraid to pull the plug and say, it failed".

5:25 - Benefits of closing a business when it's failing. 

When you have a few consecutive years of success, when you're in the flow, or on a roll, you think you're indestructible, and this is when you need to keep your ego in check. 

"If anyone says to you there are successful all the time they are lying".

7:00 - Why failure can be a good and bad thing. Everything cannot be successful all of the time, it's part of life. 

If you've got a product or service in the right area that people need and want, and you have the business systems in place and you're the right person for the job, you will succeed. But if you're backing a donkey it doesn't matter how good you are; you will fail. You need to know how to identify the donkey and do it early. 

11:35 - The benefits of a customer-focused business.

13:20 - SUB-4: The brand itself is everything, we protect the brand, and we promote the brand. Each year we spend money on exhibition space to promote the SUB-4 brand and business. This year we'll spend 10,000 pounds, but in previous years we have spent more than 100,000 pounds. 

18:45 - Attitude of gratitude

22:30 - How his athletic career has helped his business success. It's all about dedication.   

25:30 - His decision to take up a scholarship at Iowa State University

28:30 - Flying to new New York City for Podiatry Treatment. 

Even though his first pair of orthotics were completely wrong and caused more problems, it did lead to an interest in the biomechanical assessment process and his interest in podiatry.  

29:35 - Finding his passion:

Once his career began, and after talking to a few runners as patients, it didn't take Clifton long to find his home and where he felt most comfortable in podiatry.

Clifton quickly worked out he spoke their language, and it's important to be passionate about what you're doing every day.  

 

33:10 - Personal and Professional Growth:

You're going to get bored if you're not challenging yourself to be better. As human beings curiosity drives us, and if you're doing the same thing every day and have no passion for improving, life and work will be boring. 

34:30 - Being honest with patients when you're not sure what is causing their problem. 

"Be honest with patients, they're not stupid, and they deserve respect".

 

37:25 - Aim to get control of your resources. Have a goal to buy your building and set up your lab. The more resources you control, the more power you have over your future. 

38:30 - An excellent question to ask yourself is, What's Next? Before you end one project, you should already be preparing for his next step. 

39:05 - Money will come if you keep reinvesting back into your business.

What type of business do you want to have?

Do you want a lifestyle business where you work as a solo practitioner, or do you want a company where you employ others and possibly have multiple locations?  

Being a solo practitioner has its benefits, and your goal should be to keep your expenses low. The fewer costs you have, the more money you save.  A company, on the other hand, you need to pay yourself a set salary, and for the next few years, you need to reinvest the rest. 

If you set up your business with a company mindset you've got to be continually progressing and growing, however, a lifestyle business can stay static much longer, but you also don't make money when you have holidays.

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com 

You can also email Clifton Bradeley directly at clifton@sub-4.co.uk and visit his website Sub-4. 

LIVERPOOL Workshop October 10th 2019

If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

 

If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

If you enjoyed this episode you might also enjoy: 

 

Episode 010: Andrew Schneider Running A Successful Solo Practice

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019

Check out this episode!