Wednesday 24 April 2024

323 (Video) - Improve Your Communications and Sales with Copywriter Joe ...


Do you want to learn how to copy and paste your competitor’s website and email copy into Chat GPT and use AI prompts to create compelling communications and sales copy?
Check out the podcast show notes, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.

https://www.podiatrylegends.com/323-improve-your-communication-and-sales-with-copywriter-joe-cunningham/


323 - Improve Your Communications Sales with Copywriter Joe Cunningham


Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. 

Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. 

Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.

If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com 

Show Notes

0:00 Introduction

1:01 What is a copywriter?

1:41 The difference between copywriting and content writing.

4:58 Creating a good content strategy.

6:07 Smart copy on your website homepage is a selling moment.

10:20 Direct Response copy

13:31 The price of what you’re selling has a big influence on your copy as well.

18:30 The copywriting process/steps

19:44  Using Google Reviews, testimonials and success stories

24:47 Headlines and designing ad copy.

25:19 How is AI affecting what you do as a copywriter?

31:14 What are the best practices to follow if you're doing your own copy?

34:34 Making your website stand out.

37:10 Layout: your writing for skimmers and deep readers.

39:19 How to use your competitor's copy to improve your own and stand out.

39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/

41:29 Choosing a copywriter – the vetting process.

43:34 How you become a copywriter – the qualifications

47:34 Joe's contact details

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Joe's Prompts

https://www.podiatrylegends.com/blog/

 


Check out this episode!

323 - Improve Your Communications Sales with Copywriter Joe Cunningham


Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. 

Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. 

Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.

If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com 

Show Notes

0:00 Introduction

1:01 What is a copywriter?

1:41 The difference between copywriting and content writing.

4:58 Creating a good content strategy.

6:07 Smart copy on your website homepage is a selling moment.

10:20 Direct Response copy

13:31 The price of what you’re selling has a big influence on your copy as well.

18:30 The copywriting process/steps

19:44  Using Google Reviews, testimonials and success stories

24:47 Headlines and designing ad copy.

25:19 How is AI affecting what you do as a copywriter?

31:14 What are the best practices to follow if you're doing your own copy?

34:34 Making your website stand out.

37:10 Layout: your writing for skimmers and deep readers.

39:19 How to use your competitor's copy to improve your own and stand out.

39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/

41:29 Choosing a copywriter – the vetting process.

43:34 How you become a copywriter – the qualifications

47:34 Joe's contact details

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Joe's Prompts

https://www.podiatrylegends.com/blog/

 


Check out the latest podcast episode!

Tuesday 23 April 2024

Branding - Corona Versus Victoria Bitter


Have you considered the marketing differences between Corona's casual vibe and Victorian Bitter's rugged essence?

These two vivid examples illustrate the profound impact of branding. One of the smartest things you can do is learn from how other companies position themselves in the marketplace and learn to do this yourself.

Car companies like Mercedes-Benz, BMW, and Lexus do this all the time, which means you can too.
So...Are you a premium brand or a budget brand?

In the end, YOU DECICE?

Tyson E Franklin
www.tysonfranklin.com

Next 2-Day Podiatry Business Reboot
https://www.tysonfranklin.com/events/2DayPodiatryReboot2024












Tuesday 16 April 2024

Looking for Mr. Right


In this video, I give an example of a young woman looking for Mr. Right. After she describes her perfect man in detail, she fails to consider whether Mr. Right is looking for someone exactly like her.

This same concept of finding the right match also applies to your business: finding the right patient, client, or customer and whether they are actually looking for you. If you're not a match right now, that's okay; you may be in the future, but only if you're prepared to make some changes. If you enjoy my videos, PLEASE SUBSCRIBE and give the video a thumbs up. Feel free to give it a thumbs down if you don't like it. If you have any questions, you can email me at tf@tysonfranklin.com The next 2-Day LIVE Podiatry Business Reboot - https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Monday 15 April 2024

322 - From CSI to Podiatrist with Simon Hrobelko


Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police.

Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning.

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

 


Check out the latest podcast episode!

322 - From CSI to Podiatrist with Simon Hrobelko


Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police.

Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning.

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

 


Check out this episode!

Wednesday 10 April 2024

321 The Benefits of Purchasing Your Premises


Ep 321 - The Benefits of Purchasing Your Premises.

Thank you to Jessica Haydock (Sole Focus Podiatry), Jonathan Small (Health First Feet & Gait Clinic), Elan Silver (Silver Podiatry) and Chloe Wear (The Woodvale Podiatrist) for sharing their property purchasing experiences.
If the podiatry profession can embrace property ownership, we can become a powerful profession.

The podcast is available on all platforms or directly from the Podiatry Legends Podcast website https://www.podiatrylegends.com/321-the-benefits-of-purchasing-your-premises/

Next 2-Day LIVE podiatry business reboot: 26TH – 27TH JULY, 2024 – CAIRNS

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending. I 100% Guarantee you will love it, and if not, I’ll give you 2X what you paid—that’s how confident I am.  

https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

321 - The Benefits of Purchasing Your Premises


Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. 

In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.  

My Guests are:

  • Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. 
  • Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. 
  • Elan Silver - Silver Podiatry, Perth, Western Australia. 
  • Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia. 

I asked them all the same five questions; however, there were a few random questions in between. 

1. How many years did you rent before purchasing your premises?

2. What prompted you to buy, and was there a specific trigger?

3. From memory, were your repayments more or less than your rent or the same?

4. What are the biggest benefits of owning your premises?

5. Do you have any property purchasing tips?

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending.

I 100% Guarantee you will love it and if not, I’ll give you 2X what you paid, that’s how confident I am. MORE DETAILS

DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST? 

If you do, you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

After we talk, you will have more clarity on what is best for you and your business. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN? 


Check out this episode!

321 - The Benefits of Purchasing Your Premises


Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. 

In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.  

My Guests are:

  • Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. 
  • Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. 
  • Elan Silver - Silver Podiatry, Perth, Western Australia. 
  • Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia. 

I asked them all the same five questions; however, there were a few random questions in between. 

1. How many years did you rent before purchasing your premises?

2. What prompted you to buy, and was there a specific trigger?

3. From memory, were your repayments more or less than your rent or the same?

4. What are the biggest benefits of owning your premises?

5. Do you have any property purchasing tips?

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending.

I 100% Guarantee you will love it and if not, I’ll give you 2X what you paid, that’s how confident I am. MORE DETAILS

DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST? 

If you do, you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”.

If this sounds like you, we should talk.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

After we talk, you will have more clarity on what is best for you and your business. 

“I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”

 – Jessica Haydock (Sole Focus Podiatry, Toowoomba)

YouTube

Have you checked out my YouTube Channel – TYSON E FRANKLIN? 


Check out the latest podcast episode!

Wednesday 3 April 2024

320 - The Story of the Mexican Fisherman


The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal.

In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. 

I also explain why a good friend of mine often refers to me as the Mexican Fisherman. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day LIVE Podiatry Business Reboot

I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you’re considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you back twice what you paid, that’s how confident I am.  Check it Out!!!!

Do You Think Differently to Other Podiatrists? 

If you do think differently, you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin


Check out the latest podcast episode!

320 - The Story of the Mexican Fisherman


The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal.

In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. 

I also explain why a good friend of mine often refers to me as the Mexican Fisherman. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

2-Day LIVE Podiatry Business Reboot

I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you’re considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you back twice what you paid, that’s how confident I am.  Check it Out!!!!

Do You Think Differently to Other Podiatrists? 

If you do think differently, you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.

You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting. 

During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business. 

If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin


Check out this episode!