In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube.
If you’re sitting on the sidelines thinking “social media isn’t for me,” Paul’s story will change the way you look at marketing forever. Content creation isn’t about becoming an influencer; it’s about building trust, attracting ideal patients, and strengthening the profession one video at a time. Paul proves that you don’t need expensive equipment, perfect lighting, or flawless scripts. You just need to start.
To connect with Paul, you'll find him @paulthepodiatrist on Instagram, or you can email him at paul@paulthepodiatrist.com
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