If you're a self-employed Podiatrist, you need to learn how to market yourself and your business effectively, otherwise you will be overrun by less-experienced competitors. Learning the basics of business and marketing is crucial to achieving long-term business success.
Friday, July 30, 2021
Wednesday, July 28, 2021
Video 16: Freedom of Choice
Video 16: FREEDOM OF CHOICE
Freedom of Choice is a song by DEVO, one of my favourite bands, and in this particular song the lyrics say:
Freedom of choice is what you got
Freedom FROM choice is what you want
This got me thinking about how we deliver treatment options to our patients. We think our patients want a lot of treatment options to choose from, when in fact it's probably the opposite because a confused mind says no.
Consider giving your patients fewer treatment options, or just one treatment option...the best one. This will make it much easier for you and the patient.
#podiatry #podiatrylife #podiatrists #footandankle #patientcare #patientengagement
https://www.tysonfranklin.com/
Wednesday, July 21, 2021
163 - Paul Griffin Diversifying Outside of Podiatry
Paul Griffin is an outside-the-box thinker and believes the skillset we possess as podiatrists is quite unique and can be utilised in many areas.
Paul graduated from Curtin University, Western Australia in 1998. He ran two podiatry businesses, each with a different clinical focus and in 2009 decided to move away from clinical podiatry to explore a diversified career.
Paul currently splits his time running the education site, Bartold Clinical and is a director of Osaka Footwear Singapore.
In this episode we discuss:
- Results based practice.
- The credibility we have as podiatrists.
- Footwear innovations and trends.
- Building shoes for Osaka Footwear leading up to the Tokyo Olympics.
- Podiatrists are the ultimate footwear reviewers because we get to see how the shoe actually performs with patients (the end-users).
- Reading the play and learning where to position yourself.
- Part-time podiatry is a real opportunity.
Final Tip
Buy yourself some time to do other things, which means making sure you have time in your schedule to make sure it happens. If you try and add it on top of what you're already doing you’ll burn out.
Explore what your character is looking for. It could be art, business or other projects, and then make sure you position yourself in that community so you can have those worthwhile, weighted discussions.
Always surround yourself with people that will bring the best out of you.
If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.
You can also connect with Paul via the Bartold Clinical website.
Youtube
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Competitive Advantage
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12-Week Podiatry Business Reboot
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