416 - Why Every Podiatrist Needs to Embrace AI with Jonathan Small

Artificial Intelligence is no longer something for the future; it’s already influencing how patients search for answers and choose healthcare providers.

In this episode, Tyson Franklin is joined by Jonathan Small to explore how podiatrists can begin using AI in practical ways within their clinics. From marketing and content creation to improving systems and patient communication, AI offers opportunities to save time and operate more efficiently.

They also discuss the importance of early adoption, the role of Answer Engine Optimisation (AEO), and why resisting change could leave podiatrists behind.

If you’ve been unsure about AI, this conversation will help you understand where it fits and how to start using it today.

Do you love the Podiatry Legends Podcast? If you do, consider leaving a rating and review. It will only take you two minutes. 

Have you checked out the Podiatry Legends Podcast website? 

Have you ever considered a Podiatry-Specific Business Coach? 

Check out the latest podcast episode!

416 - Why Every Podiatrist Needs to Embrace AI with Jonathan Small

Artificial Intelligence is no longer something for the future; it’s already influencing how patients search for answers and choose healthcare providers.

In this episode, Tyson Franklin is joined by Jonathan Small to explore how podiatrists can begin using AI in practical ways within their clinics. From marketing and content creation to improving systems and patient communication, AI offers opportunities to save time and operate more efficiently.

They also discuss the importance of early adoption, the role of Answer Engine Optimisation (AEO), and why resisting change could leave podiatrists behind.

If you’ve been unsure about AI, this conversation will help you understand where it fits and how to start using it today.

Do you love the Podiatry Legends Podcast? If you do, consider leaving a rating and review. It will only take you two minutes. 

Have you checked out the Podiatry Legends Podcast website? 

Have you ever considered a Podiatry-Specific Business Coach? 

Check out this episode!

415 - The Worst Time to Get Business Coaching (It’s Not What You Think)

A common phrase I hear from podiatrists is: “Once I get busier, I’ll look into business coaching.” On the surface, it sounds logical, but in reality, it’s one of the biggest mistakes you can make.

In this solo episode, I unpack why waiting creates more problems than it solves. I discuss the “amplification effect,” "the I'll wait till later trap", how inefficiencies grow under pressure, and why being busy often leads to stress rather than success.

I also share two bonus insights (Easter Eggs) around pricing: why your fees don’t need to be fixed and how your mindset around pricing could be costing you more than you realise.

Two Bonus Insights (Easter Eggs)

1. Your Fees Don’t Have to Be Fixed

You don’t need to wait 6–12 months to adjust your prices.

If you’re delivering value, you can be more fluid with your fees.
Different patients, different needs… different pricing can make sense.

2. Your Pricing Mindset Matters

If raising your fees feels uncomfortable, ask yourself why.

Pricing shouldn’t be based purely on competitors.
It should reflect:

• Your costs
• Your future expenses
• Your clinic experience
• The value you provide

Otherwise, you risk undercharging while others profit more with less overhead.

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.

 

Link to Episode 137 - 7 1/2 Questiosn to Ask Your Business Coach

Have you checked out the Podiatry Legends Podcast website? 

Have you ever considered a business coach? If you have, Let's Talk

Check out this episode!

415 - The Worst Time to Get Business Coaching (It’s Not What You Think)

A common phrase I hear from podiatrists is: “Once I get busier, I’ll look into business coaching.” On the surface, it sounds logical, but in reality, it’s one of the biggest mistakes you can make.

In this solo episode, I unpack why waiting creates more problems than it solves. I discuss the “amplification effect,” "the I'll wait till later trap", how inefficiencies grow under pressure, and why being busy often leads to stress rather than success.

I also share two bonus insights (Easter Eggs) around pricing: why your fees don’t need to be fixed and how your mindset around pricing could be costing you more than you realise.

Two Bonus Insights (Easter Eggs)

1. Your Fees Don’t Have to Be Fixed

You don’t need to wait 6–12 months to adjust your prices.

If you’re delivering value, you can be more fluid with your fees.
Different patients, different needs… different pricing can make sense.

2. Your Pricing Mindset Matters

If raising your fees feels uncomfortable, ask yourself why.

Pricing shouldn’t be based purely on competitors.
It should reflect:

• Your costs
• Your future expenses
• Your clinic experience
• The value you provide

Otherwise, you risk undercharging while others profit more with less overhead.

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.

 

Link to Episode 137 - 7 1/2 Questiosn to Ask Your Business Coach

Have you checked out the Podiatry Legends Podcast website? 

Have you ever considered a business coach? If you have, Let's Talk

Check out the latest podcast episode!

414 - The 7 Ingredients of Success with Jason Cunningham

In this episode of the Podiatry Legends Podcast, I chat with Jason Cunningham, business advisor, author, and media commentator, about what it really takes to build a successful business.

We explore why many podiatrists get stuck working in their business instead of on it, and how shifting your focus to strategy, systems, and structure can completely change your results.

If you want to build a podiatry business that gives you more freedom, better patients, and long-term growth, this is an episode you don’t want to miss.

Key Takeaways

1. Build your business as if you plan to sell it
2. Most podiatrists are stuck being technicians, not owners
3. Strategy is useless if it’s not shared
4. Your mission should be simple and clear
5. Culture matters more in tough times
6. Systems create freedom
7. Patients notice friction in your business
8. Collaboration beats competition long-term
9. You need to think like an owner, not just a clinician
10. A great business gives you choice

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.  

Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/

Have you ever considered a business coach? https://www.tysonfranklin.com/coaching/ 

 

Check out this episode!

414 - The 7 Ingredients of Success with Jason Cunningham

In this episode of the Podiatry Legends Podcast, I chat with Jason Cunningham, business advisor, author, and media commentator, about what it really takes to build a successful business.

We explore why many podiatrists get stuck working in their business instead of on it, and how shifting your focus to strategy, systems, and structure can completely change your results.

If you want to build a podiatry business that gives you more freedom, better patients, and long-term growth, this is an episode you don’t want to miss.

Key Takeaways

1. Build your business as if you plan to sell it
2. Most podiatrists are stuck being technicians, not owners
3. Strategy is useless if it’s not shared
4. Your mission should be simple and clear
5. Culture matters more in tough times
6. Systems create freedom
7. Patients notice friction in your business
8. Collaboration beats competition long-term
9. You need to think like an owner, not just a clinician
10. A great business gives you choice

If you've been enjoying the Podiatry Legends Podcast, consider leaving a rating and review. It will only take you two minutes.  

Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/

Have you ever considered a business coach? https://www.tysonfranklin.com/coaching/ 

 

Check out the latest podcast episode!

413 - The Power of Community in Podiatry (Memberships & Meaningful Growth) with Anne Melville

Anne Melville’s journey into podiatry is anything but conventional. After stepping away from her studies to raise a family, she returned years later to complete her degree, balancing travel, parenting, and financial pressure along the way.

In this episode, Anne shares how she built a successful private practice in a small Scottish town and implemented a membership model that now supports both her business and her lifestyle. The result has been increased stability, stronger patient relationships, and the ability to create a genuine sense of community.

We also explore the importance of professional connection, overcoming self-doubt, and why podiatrists who stay engaged with their peers are far more likely to thrive in the long term.

If you've been enjoying the Podiatry Legends Podcast, stop being a lazy bugger and consider leaving a rating and review. It will take you all of two minutes.  

Have you checked out the Podiatry Legends Podcast website? https://www.podiatrylegends.com/

Have you ever considered a business coach? If you have, but you can't be bothered writing a review, you're probably too lazy for me to work with :) 

Check out the latest podcast episode!