When you're creating content for your website (Blogs, Articles, FAQ's), make sure you're writing them for your potential patients, not for the random podiatrist that may stumble across your page.
Most patients don't care that orthotics should be referred to as orthoses, and I guess no patient wakes up in the morning and says, "I think I have Tibialis Posterior Dysfunction. I should call my local podiatrist".
If you struggle with writing blogs, please email me at tf@tysonfranklin.com as I may have a simple solution for you.
Tyson E Franklin - Podiatry Business Coach https://www.tysonfranklin.com/
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