Tuesday, 21 January 2020

057 - Ian Sadler Using Military Discipline For Podiatry Excellence


Ian Sadler was a successful Battlefield Medic and Paratrooper in the British Army working with Elite and Special Forces. Today he is the owner of BX Clinic (Specialist biomechanics) in Norwich and a physical trainer in the Army Reserves. 

Today we talk about his passion for biomechanics and how his time in the military has influenced how he approaches the day to day running of his podiatry business and team. 

We also discuss:

  • Having belief in yourself and creating a positive culture
  • Why you shouldn't be afraid to take risks and having a sink or swim attitude
  • Working successfully with teams
  • No change comes without pain

"If we want the culture to change for us, we have to be the ones to go out and enact that change".

  • Changing the direction of your clinic starts with the end in mind - do you know what your business will look like in 5, 10, or 15 years?
  • Why you need to assess new ideas to see if it takes you in the right direction

Army Service Test

Essentially if you take action and you can happily say it meets the service test, the army will support you. An extreme example would be shooting someone or minor example would be should I have that next drink?

In a clinical situation, if every decision has the patients benefit in mind, and the team knows it meets the business goals (service test), then the team will always support the decision. 

"Solutions are easy if you know the direction that the clinic is heading and the business ethos". 

Pods Heal Heels

Pods Heal Heels is a grass-roots social media marketing campaign on Facebook, Twitter and Instagram, started in 2019 in the UK.

In the first two weeks of February, podiatrists are promoting they are the health profession of choice when it comes to treating heel pain. 

Everyone needs to be using the hashtag #podshealheals 

If you have any questions about this podcast, please email me at tf@tysonfranklin.com, or you can connect with Ian Sadler at BX Clinic or via Facebook: UKBiomechanics and Instagram: Ian.sadler.bx

Show Sponsor is Podium

If you want to learn how to get an edge over your competitors and receive more frequent Google Reviews, and how to keep all your online messaging in one convenient place, then you need to visit our dedicated sponsors' page at https://try.podium.com/podiatrylegends/

Newsletter & Events 

If you'd like to be kept up to date with my next PODIATRY MARKETING WORKSHOPS and other EVENTS, please sign up to my NEWSLETTER. I promise not to spam you with daily rubbish. 

Next Event  - Podiatry Marketing Workshop, Saturday, February 15th November, Gold Coast 

Podiatry Business Mentoring

If you and your podiatry business need help with marketing and business systems, please email me at tf@tysonfranklin.com and let's see where I can help, or visit the coaching and mentoring section of my website

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I post additional business and marketing tips, information regarding podiatry events and conferences around the world. 

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Consider A Podcast Review

If you enjoy the Podiatry Legends Podcast, please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep 049: Dr Andrew Van Essen Volunteering Is A Great Career Move

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T. 


Check out this episode!

No comments:

Post a Comment