In 1995, Dr Alan Sherman, DPM founded the first online community and website for podiatry, Podiatry Online, which grew to become the largest internet community for podiatrists in the world. At its peak, two-thirds of licensed podiatrists in the United States were members.
Podiatry Online was acquired by Moore Medical, in 2000, and Alan was employed along with partner Michael Shore, DPM as a consultant to continue running the site. Moore Medical was eventually acquired by McKesson in 2002.
After this aquisition Drs. Sherman and Shore were let go by the compnay and they went on to found PRESENT e-Learning Systems, a Medical Education and Communications Company in 2004, which has grown to be the largest provider of online CME education services for podiatrists.
PRESENT e-Learning Systems entered the live conferences business in 2006 and now puts on 6 live medical conferences a year, serving over 3000 attendees.
On this episode we discuss:
- His first computer purchase in 1982
- Getting into publishing in 1995 with Podiatry Online
- Moving away from practrice management and focusing on medical education
- Weekly News-Flash
- Starting their own conferences in 2007
- Why it's important to attend conferences both in and outside of podiatry
- Looking for trends
- Narrowcasting (Bill Gates), publish to small interest groups (3000 versus 300,000)
- Creating a niche and finding a niche
- Practice Management and Biomechanics two most popular subjects
"You’re well served to find a small pond and be a big fish."
Final words
E-Leraning is an efficient way to educate yourself because you'll alwasy have that half-hour spare during the day were you can watch a video and educate yuorself. When you sign up to PRESENT Learning at podiatry.com you receive a $40 credit.
If you have any questions about the podcast episode, please send me an email at If you want to know more about my upcoming Marketing Workshops in Australia and overseas, please visit my EVENTS page.
And if you enjoy this podcast series, please tell your podiatry friends and if you get the urge to leave a review, please do.
Thank you!
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