A Professional Service Will Be Remembered

Poorly Trained Team Member

I was discharged from the Cairns Private Hospital today (Day Surgery Unit), after having a minor surgical procedure, (the details are unimportant), and I couldn't help but notice how good their Nursing and Medical Team were.

From the time I arrived, until the time I was discharged they were truly amazing. It wasn't that they did anything over the top, or went out of their way to try impress me because they were told they had to, instead they went about their duties, as trained, and they did it with enthusiasm and more importantly with a smile. It was flawless. In fact it was that good, here I am lying in bed blogging about it.

Their professionalism stood out, and it will be remembered for a long time. They didn't just go through the processes like a Zombie, which is often the case when it coms to the medical profession.

Now here's the million dollar question....Is your team memorable, or are the zombies? Do patients leave your podiatry business with a lasting positive impressions, or have they forgotten about you before they've even left your car park. Is your business so far from their mind that you don't even rate a mention in any conversation the following day.

This is the power of Team Training, Internal Marketing, and having simple, workable Systems in your business. These three areas have a huge influencing on your total 'Word of Mouth' referrals.

These topics, and more are discussed in my book, It's No Secret, There's Money In Podiatry.

Just remember...you only need to do 10% more then your competition, and in return for this effort, you'll smash them in every  aspect of podiatry, but more importantly, you'll be spoken about at tomorrows BBQ.

Until next time, stay safe and have a great Easter, and if you have the time, visit my website.

Tyson E. Franklin - Podiatrist | Author | Mentor
Born with Entrepreneurial DNA
tysonfranklin.com