Online Presence For Podiatrists

I'm amazed how many podiatrists think they can run a successful podiatry business, without having an online / social presence, however not to long ago I probably would have agreed.

The internet has only been in full swing for a little over 20 years, and I still remember the first patient that said they found my podiatry business online, and my response was, "Why were you looking online, what's wrong with the phone book", however today, more then 40% of my patients will say they found us online, or while doing an internet search.

This is a staggering figure, but it's not surprising. Have you noticed how small the phone book is becoming. It use to get thicker each year, then suddenly it all changed, and it's now becoming very thin, to the point of being almost obsolete.

Honestly, when was the last time you picked up the phone book and searched for a telephone number? So as the physical book gets smaller, the online world grows much larger.

You need to have a modern, up to date, kick arse website, and you need to be adding content on a regular basis. Yes, you need to add content. If you haven't added content, meaning a Blog, FAQ, an Article or News Item in the past 30 days, then you're going to lose marketing share to those new podiatrist coming into your area, who are adding content.

If your website has not been touched for years and is out of date, you need to contact your website developer, or you need to change website developers, which is what I did, and it was a change for the better.

You also need to have a Facebook Business Page, a Google+ Page, a Linkedin Account, and why not have a Pinterest Page and Youtube Account.

The list of online and social pages is endless, and you could spend days, just updating your profiles on each of them, so I suggest sticking with the main ones to begin with, the ones that your patients are probably using right now.

For more information, please visit my podiatry marketing website tysonfranklin.com and while you're there you can sign up for my newsletter.

Tyson E. Franklin - Podiatrist | Author | Mentor
Born with Entrepreneurial DNA