157 - (Part 2) Become An Employer of Choice with Sam Harrop

In part one, Sam Harrop covered the first five critical areas of your podiatry business that need your attention if you want to become an employer of choice and have potential team members chasing you instead of the other way around. 

In this episode, Part-2, Sam covers the next six critical areas:

1. Management and Leadership Style
2. On-Boarding & Setting Them Up For Success
3. Coaching, Mentoring & Training
4. Cultural Fit
5. Work-Life Balance and Flexibility
6. Other Benefits & Perks 

“When you’re looking to recruit, you need to be ready because good talent does not last in the market long”.

What's A BUMP?

It’s an unexpected team bonus that you factor into your budget. You cannot do a bump consistently; otherwise, it becomes predictable and loses its value.

It’s about created that WOW moment, which is so much more powerful.

If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call. 

Sam Harrop can be connected at sam@samharrop.com.au

Competitive Advantage

If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook. 

 

Check out this episode!

156: Simon Bartold Osteochondroses - What You Don't Know About the Growing Athlete

Simon Bartold has created an online course, Osteochindroses of the Foot & Leg and in this episode, Simon sheds some light on what you don't know about the growing athlete. 

To learn more and to register for Osteochondroses of the Foot & Leg, please click HERE. There is a special until the end of June 2021. 

The osteochondroses are a group of disorders that affect the epiphysis or epiphyseal equivalent segments of the immature skeleton. These disorders are believed to be primarily the result of traumatic or vascular pathology, often in the setting of overuse, and are usually, but not always, self-limited.

If you have any questions about this episode, one-on-one business coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call. 

Youtube

If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released. 

Competitive Advantage

If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook. 

Check out this episode!

155 - When Admiration Turns to Envy with Tyson E Franklin

When does admiration turn to envy? Have you ever wondered if other podiatrists admire what you do or envy what you do? Admiration is good; Envy is bad.

To see the complete show notes, please visit my website http://bit.ly/PodLegends155

If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call. 

Competitive Advantage

If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.   

Check out this episode!

154 - (Part 1) Become An Employer of Choice with Sam Harrop

Most podiatrists understand the fundamental marketing concepts needed to attract a consistent flow of new patients to their podiatry businesses. Still, when it comes to marketing their business to attract new talent and team members, they often fall short.  

My guest Sam Harrop will cover eleven critical areas of your podiatry business that need your attention if you want to become an employer of choice and have potential team members chasing you instead of the other way around. 

Sam is the author of ‘Getting Stuff Done' and ‘Small Business Big Exit’. He is also the Business Maximiser Programme founder, a coaching program designed for ambitious tradie business owners. He helps them to maximise sales, productivity, and cash flow. 

In this episode, we discuss: 

• Q: What is the purpose of a business? A: It’s a vehicle to achieve your personal goals.
• What is your brand as an employer?
• You are effectively marketing yourself as an employer of choice so you can attract people.
• Is your podiatry business first-class, business, premium, economy and freight?
• Why paying podiatrists more money is not the answer. 

"Paying podiatrist more money is like a sugar hit; it’s only short-lived". 

• Three parts of the employment triangle
  • The promise of the job
  • How you articulate it
  • Do you believe it
• Why using words such as Innovative, Friendly, Family Business in your job ads are no good.  
• Why would somebody work for you?
  • Do you know your ideal candidate?
  • Are they a good fit?

11 Critical Areas of Your Business (PART-1)

1. Remuneration
2. Job Clarity
3. Access to tools, software, materials and equipment
4. Workplace environment
5. Communication

"Gossip thrives when there’s a lack of communication."

*** STAY TUNED FOR PART-2 NEXT WEEK *** 

If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call. 

Competitive Advantage

If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook. 

Check out this episode!

153 - Audio Marketing for Podiatrists with Tyson Franklin

If you haven’t considered using audio as part of your marketing strategy, now is the perfect time to get started while still being underutilised by most podiatry professionals.

The purpose of my Audio Marketing workshops is to show podiatrists how to use audio for marketing in their podiatry businesses and why it will help them stand out from all the other podiatrists in their area that do not know how to use audio effectively.

When it comes to creating online content, you have three options available to you.

1. Written Content (Blogs, FAQ’s and Articles)
2. Visual (Video, photos and Infographics)
3. Audio (So many options available)

Audio marketing has been around for a long time; just think of radio; people have a favourite radio station and a favourite radio announcer. Because they've heard their voice repeatedly, they start to create an emotional connection with them.

"You can also create an emotional connection with your patients and potential patients". 

History of Radio:  http://www.pbs.org/wgbh/aso/databank/entries/dt20ra.html

To see more detailed notes, please visit http://bit.ly/PodLegends153

If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call. 

Youtube

If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released. 

Competitive Advantage

If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook. 

Check out this episode!

152 - Dr James Kent Young, Poor & Single

Dr James Kent is a Native Texan and the owner of East Texas Foot & Ankle Centres. He believes if you want to have a successful podiatry business, the earlier you start, the better, and there are also three key ingredients: young, poor, and single. 

When you're young, you have endless energy. When you're poor, there's only one way up, and if you're single, you have time on your side and fewer commitments. 

In this episode, we discuss:

• Having good mentors.
• The benefits of being young, poor and single.
• Why not everyone should work for themselves. 
• Finding what makes you happy. 
• Goal setting. 
• Why you need to be constantly planning and adjusting things as you go. 
• No harm in lofty goals, and it's okay if you don't make it. 
• Podiatry can be positive or negative, and it’s all up to you to decide which it will be. 

"Most people that work hard also do well in business". 

Using Youtube

Dr James Kent has created a very successful Youtube channel, Tyler Foot Clinic, and he uses it to promote his podiatry business; when people ask him, James, what do you do, he can direct them to his YouTube channel. 

Currently, his channel has over 12,000 subscribers. Using YouTube allows his patients to see behind the scenes of his business, helping them get to know, like, and trust him. 

Final Tip

Read the book, The Millionaire Next Door

If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call. 

Youtube

If you're interested in watching the UNCUT video of this particular episode, you can visit my Youtube channel, Tyson E Franklin - Podiatry Business Coach and please SUBSCRIBE, so you're informed whenever a new video is released. 

Competitive Advantage

If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.     

Check out this episode!

Using Visual Models with Patients

If you're not already using visual models to explain treatment plans you should. 

Any questions, please email me at tf@tysonfranklin.com