014 - Josh Truscott The Ultimate Podiatrist & CPD Made Easy

To become a better podiatrist you cannot underestimate the value of ongoing education, and as part of our registration requirements you must be involved in continuing professional development, CPD, but living in rural areas do not always make this easy compared to our city counterparts. Josh Truscott, the owner of The Ultimate Podiatrist, makes CPD easy for podiatrists in both Australia and the UK and helps take away the pain of compliance with registration boards. 

Josh Truscott graduated from Latrobe University in 1998 and travelled and worked for a few years in Canada and the UK before settling down in private practice in Tasmania and eventually Bowral, NSW. 

On this episode we discuss:

1:02 - CPD in Australia and the UK, and the obstacles rural podiatrists face with educating because of travel and time. 

 "The more you study and the more practice the more you realise you don't know"

6:00 - Working overseas after graduation.

9:30 - The transition from an employee to a business owner and eventually starting The Ultimate Podiatrist. 

12:35 - Selling his Bowral podiatry business and benefits of going fulltime with The Ultimate Podiatrist. 

14:20 - The Ultimate Podiatrist has developed different types of learnings activities. For example, Expert Presentations Modules are webinars shown ten times per year and presented by experts in the podiatry profession. Simon Bartold, episode 04 was the first expert presenter.  

Webinar Schedule

Webinars are usually run on the first Monday of each month, February - November, and recorded. To date, there are 25 recorded versions in the archives. After a podiatrist watches a webinar and completes a short quiz, a certificate is generated for proof of CPD compliance. 

17:20 - Membership categories: Monthly and yearly subscriptions or you can pay per module. 

20:15 - Josh runs additional events throughout the year himself, and also some events are joint ventures. 

22:45 - Finding something you enjoy and your good at and pursue this interest.  

27:20 - What's next? A career development program /personal coaching. 

29:00 - Benefits of looking for a mentor and talking with more experienced podiatrists. 

30:05 - Vital Few and Trivial Many. The Podiatry Gods

32:35 - Content is relevant to all podiatrists, but tracks are specific to each country, so US Podiatrists would also benefit. 

34:30 - Josh is always looking for people to collaborate with so if you have a course or workshop contact him at josh@ultimatepodiatrist.com.au or via his websites:

AUSTRALIA - UltimatePodiatrist.com.au

UNITED KINGDOM - Ultimate podiatrist.co.uk

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com 

LIVERPOOL Workshop

How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business.

LIVERPOOL 10th October 2019.  Visit the OSGO WEBSITE to get Early Bird Tickets, available until 31st March. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019

If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

Check out this episode!

013 - Dianne Ashcroft Lessons Learnt After 300+ Videos

Shooting videos for your podiatry business become so much easier when you stop worrying about what other people think and just get on with sharing what you know. Dianne Ashcroft from Warrington, England and owner of Lane Ends Podiatry has shot more than 300 plus videos for her podiatry business, and she admits the hardest video to shoot was video number one.

However, after shooting and posting her first video Dianne realised she didn't die, so she just kept doing them because she understood the value they held for her podiatry business and patients.  

Be Relatable

The easiest way to relate to someone is just to be yourself, so when you're shooting videos don't try and be something you're not. Be authentic. 

Yes, some patients will not like what you create. They will deselect themselves if they do not enjoy your videos, which is great. 

Don't Worry About Opinions

Don't allow yourself to get held back by someone else's opinion. If they don't like your videos, no one is forcing them to watch, but if one person watches it and gets something out of it, it was worth doing.

15 or 15000 Views

It's not about how many views you get, 15 or 15000, or the number of positive comments you receive, it's about sharing what you know and waiting to see who you help. 

Who cares if you get a few thumbs down. They're not your market. 

Where Do You Get Your Ideas?

Not a lot of thought or planning goes into Dianne's videos. If an idea pops into her head, she picks up her phone and starts recording. It's that simple. 

It's not about having perfect hair, clothing, lighting or being in the right mood; it's about being spontaneous and understanding you need to be you. That will attract people. 

Use personal stories, interests and even your challenges. 

Make Your Videos and Post Personal

Dianne decided to create Weigh-In-Wednesday, and she used her own weight loss goal for the weekly posts. When you put yourself out there to your patients, that's accountability. 

What holds us back is this fear of what people will think of us. Ask yourself, what's the worse that can happen? Don't be afraid to share your interests. 

Share Now, Not Later

Don't wait to share what you know. If you wait another year to share your podiatry knowledge, that's one more year where people could have benefited from your experience.

It's not fair not to share what you know. You owe it to your patients to share your thoughts and ideas. 

You Will Be Five Years Older Regardless 

Dianne didn't start podiatry as a career until she was 27 years of age and realised you're never too old to start pursuing what your interests.

Put in the time and effort now, because in five years you're still going to be five years older. If there's an area of podiatry you want to get better in, there's no better time than now to get started. Stop putting it off. 

"If you want something to change you've got to do something to make the change happen".

Learn From Nick Knight

If there's a specific area of podiatry you want to pursue, be like Nick Knight (Episode 011) and pursue it 100%. Nick Knight wanted to do Musculoskeletal & Sports Podiatry, and that's what he did, but he had to put in the work. 

"When you see someone doing something you want to do, it means it is doable".

Becoming interested in one area of podiatry is a great way to niche your business, and it also saves a lot of money when it comes to marketing. 

No Regrets

You don't want to be ninety-five years of age and have regrets for not doing something you always wanted to do. Fear can hold you back, but you've got to learn to get out of your own way. 

 "Stop worrying about what other people think". 

Dream Bigger

We can afford to dream even bigger now because of technology. How we communicate with each other, and our patients have changed so much over the past ten years.

Technology is there for the taking, and if you don't take the opportunity, you've only got yourself to blame. Using videos to promote your podiatry business and your brand is just one piece of technology that is available to everybody. 

The Pods Heal Heel Campaign

This campaign was all about podiatrists working together to share a universal message about podiatry, consistently over three weeks and it paid big dividends for everyone involved and also for the profession. 

"You must get out of the mindset that every podiatrist is a competitor; they're not."

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com 

OSGO Healthcare Workshop: How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business. LIVERPOOL 10th October 2019. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019

If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

Check out this episode!

012 - Jennie Thompson The Foodie Podiatrist

The podiatry profession offers so many opportunities and my guest, Jennie Thompson from Sydney, who has been practising podiatry for 37 years, is a Clinical Educator at the University of Newcastle and a mad foodie has proven you can run a successful podiatry business and also chase your passions outside of podiatry.

On this podcast episode we discuss:

1:25 - The benefits of being passionate about things outside of podiatry

3:35 - The reality of running a podiatry business. No one teaches us how to run a business, so we must search for information. 

6:15 - The beneficial effects of connecting people. 

7:10 - Working on the business, not in the business.

7:35 - As a business owner it can be incredibly lonely. Therefore it's a good idea to meet up with like-minded people and talk about your problems openly and together find solutions. 

10:15 - How Jennie brought her passion for food into her podiatry business.

10:55 - How cooking relates to running a business and a team. They both have ingredients. 

12:10 - Too many podiatrists work in silos. We should be working closely with other health professionals.

13:30 - The importance of learning the basics of podiatry and how it relates to treatment protocols. 

15:00 - How did Jennie know it was time to sell her clinic and pursue other interests?

"Get business advice early in your career so you're not being chased by fear".

17:00 - A well-run business will give you time back.

18:20 - Why working for yourself immediately upon graduation is not the best idea.

• Learn from others mistakes
• Check out other clinics during your holidays
• Enjoy your holidays for two years
• Then decide if you want to work for yourself

20:15 - The benefits of having a mentor. 

"Enjoy yourself. You've only got one life so enjoy the day".

Monday Morning Tip

Be kind, because it always works. 

If you want to connect with Jennie Thompson, you can email her at hello@thecooksworkshop.com.au and also check out her website The Cooks Workshop. 

If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at tf@tysonfranklin.com 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great, and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19

If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

Check out this episode!

011 - Nick Knight We All Benefit By Working Together

Nick Knight is the owner of NK Sports Podiatry based in the south of England. His business focus is on rehabilitation, gait analysis and orthoses, and he is on a mission to help the podiatry profession grow. Nick believes that all podiatrists benefit when they work together, not in opposition to one another. 

 

On this episode we discuss:

4:10 - His journey into podiatry. Initially he was headed towards a military career, then physiotherapy, only because he did not know what a podiatrist was, but as soon as he did, he was always going to be a podiatrist. 

7:12 - From day one Nick knew he wanted to go into the sports and musculoskeletal aspects of podiatry

9:30 - Being involved in the 2012 Para-Olympics lead to first job in a private clinic with Trevor Prior. 

12:25 - Being a sports person is not about your age, it's about being active. NK Sports Podiatry motto, "Get Active, Stay Active"

14:20 - Your business name is important but your brand that you attach to it is far more important. 

15:12 - Get out to sporting events and offer your services this is the best way to learn and to be seen. To improve your education use your holidays and visit other podiatry businesses. 

"There is no set educational path to learn more about sports podiatry, so set your own path"

18:50 - Being involved in sports builds understanding. 

It's important to be active yourself if you want to work with sportspeople. You don't have to perform at the same level as your patients, but it helps you understand their thinking, the struggles they go through and you will have more empathy.

21:50 - ANATOMY WORKSHOPS: With Emma Cowley and Tony Gavin from OSGO. Monday 8th July Southhampton

24:40 - Foot & Ankle Show

27:25 - Benefits of doing research in his own clinic and developing his own data. 

If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com or you can contact Nick at nick@nksportspodiatry.co.uk , or connect via Facebook and Twitter at NK Sports Podiatry. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great, and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19

If you're looking for additional business, marketing and management tips you may also enjoy my other podcast; It's No Secret with Dr T.

 

Check out this episode!

010 - Andrew Schneider Running A Successful Solo Practice

Andrew Schneider is the owner of Tanglewood Foot Specialists located in Houston, Texas. He is a solo practitioner who has proven that you do not need to own and operate multiple locations and a large team to have a successful, profitable business. He is also a big Disney fan and manages to visit at least once per year. 

On this episode we discuss:

1:30 - What he likes about owning a well run, streamlined solo practice. 

2:00 - Doing enough marketing versus too much marketing, and how this relates to his perfect patient. 

4:00 - Why content-based marketing is his main marketing tool.

5:30 - How he leverages Pinterest to attract women to his podiatry business and gets over 25,000 unique monthly viewers. 

8:25 - What To Eat Wednesday & Foot Craft Friday's

10:05 - How often you should add content to your website, and the importance of consistency.

"Less content and better information is the key"

12:20 - Why two-thirds of his newsletter has little to do with podiatry. It's focused on his interests, family and life. People want to watch you grow. 

14:12 - Why consistency in marketing and in practice is so important to your business. Whether it's how you answer the telephone, or how you treat plantar fasciitis, it should all be documented for consistency.  

16:00 - Why systems are still extremely important for a solo practitioner. It keeps you in check and if it's in the system your team will ask why you didn't follow protocol. 

17:10 - Your team has got to feel comfortable to question you, not in a negative way, but based on the systems being followed.

18:25 - Team meetings

20:00 - How one egg cost a restaurant six thousand dollars ($6000)

 

22:50 - What you can learn from Disney.

23:50 - How to have holidays as a sole practitioner. Time off is just as important as being in the office. 

"When you're planning time off, do not do the math on how much money you will lose by not working. It never looks good and does not serve you".

25:25 - What the team does while he is away on holidays or at conferences. No matter how big the list, they'll usually only get through a quarter of it. 

Monday Morning Tip

Do not look at your phone first thing in the morning for at least the first hour. Instead, have something else planned to do, (reading, journaling, etc)

Books We Discussed

The Six Thousand Dollar Egg

The Fred Factor

Be Our Guest

If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent Review

JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19

If you're looking for additional business, marketing and management tips you may also enjoy my other podcast, It's No Secret with Dr T.

Check out this episode!

009 - Ted Jedynak The Foot Mobilisation Master

Ted Jedynak lives in Adelaide, South Australia and he is the Master of the Foot Mobilisation Technique (FMT). During our conversation, we discuss how Ted's mindset shifted from running a traditional podiatry practice to creating a 100% foot mobilisation business, and how this shift has led to him teaching and speaking all over the world. 

We also discuss:

3:30 - Working for himself upon graduation on a very tight budget and how knowing nothing about business didn't stop his enthusiasm. He didn't even know he needed a provider number. 

6:40 - Where Ted got his business knowledge. (McDonald's, Michael Gerber and other events). 

9:10 - Why he engaged in a business consultant/coach.

10:15 - How the frustrations of some patients not being able to wear orthotics lead him into foot mobilisation. 

11:30 - Marketing opportunity with FMT - patients had a problem (couldn't wear orthotics), Ted found the solution (FMT)

14:20 - His Greatest Business Lesson was losing his business and being throw out of a partnership. Almost overnight he lost his income and had no access to his database. Ted learnt a valuable lesson about having control over your own database. 

16:18 - Boundary between friends and business. Ted trusted him and never saw it the backstabbing coming. 

19:00 - Wisdom learnt from his Business Mentor.

21:25 - Why you must be willing to pay for a quality mentor.

22:35 - How some so-called business coaches do not have the runs on the board. 

24:40 - The 2003/2004 Telstra Business Award - Key Motivators

30:15 - It's a wise thing to look back and reflect on Your business - benefits of entering awards. It's not a popularity contest.

You will learn more about your business and will show you areas of your business that needs attention.

32:30 - Foot Mobilisation Workshops have evolved.

34:15 - Why FMT helps you stand out in a crowded marketplace. 

35:15 - How FMT became a world phenomenon

36:25 - Why he sold his practices and now concentrates on teaching FMT full-time.

If you have any questions about this podcast, please email me directly at tf@tysonfranklin.com, or you can email Ted at ted@footmobilisation.com

Ted's Website: https://www.footmobilisation.com

FMT Workshops and remember to use Coupon Code: Legends-Offer for $600 off the usual ticket price. 

Podiatry Legends Facebook Page

I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

Podcast Reviews

If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Most Recent iTunes Review

GREAT WORK ☆☆☆☆☆ “Tyson produces perfect, easy to listen to, interviews with the leaders in podiatry from all over the world. Every podcast inspires and motivates. The banter and dialogue is a delight! Being able to listen to the thoughts of successful doctors is a pleasure but more importantly truly aspirational. You won’t be disappointed !”

tastygrl via Apple Podcasts · United States of America · 02/17/19

If you're enjoying this podcast and want additional business, marketing, management and mindset tips you may also enjoy my other podcast, It's No Secret with Dr T.

 

Check out this episode!

008 - Damian Gough & The Virtual Podiatrist

Damian Gough is a UK graduate, but in 1995 he moved to Australia, and now lives on the Central Coast of NSW. Damian is the brains behind Virtual Podiatrist, which is an online program that creates evergreen podiatry content for websites.

If you're starting a new podiatry business, or you've been in business for some time, and you know your website needs quality content, this could be the fastest way to produce it, so you can get on with what you do best, which is seeing patients. 

On this episode we discuss:

• Moving to NSW and his Umina Podiatry business 
• Business mistakes

"You start out chasing money and the harder you chase it the further it gets away from you."

• Creating a memorable patient experience
• Why you need to give patients adequate time to tell their story so you can help them achieve their goals.
• Building trust
• Look at things from the patients perspective
• Thinking about the best customer service you've ever received and can you bring this into your business
• Website credibility
• The VIRTUAL PODIATRIST concept. 

Virtual Podiatrist is a web-based tool that is customised for the podiatrist's website to give diagnostic help to referrers and information for patients. 

• Using Virtual Podiatrist for your evergreen content will save you time and allow you to concentrate on blogs and other SEO elements.
• Patients are making decisions about your podiatry business while you're asleep.
• The importance of attending live events and the connections you make.
• Why you cannot continue work in a silo. 

Final Tip

Put yourself in your patient's shoes and look for one little thing you can do better. 

If you have any questions about this podcast, please email me at tf@tysonfranklin.com  or connect with Damian at damian@virtualpodiatirst.com.au 

Podiatry Legends Facebook Page

Podiatry Legends now has a Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page. 

iTunes Reviews

If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes. Remember all iTunes podcasts are FREE.  

Most Recent Review from Australia

GREAT WORK ☆☆☆☆☆ “Tyson is an amazing interviewer, and his podcast flows very smoothly. The guests are podiatrists, but anyone who owns a business or is considering the medical field would enjoy this podcast. Tyson is bringing podiatrists together where we all can learn from one another. Great job Tyson.” Dr Peter Wishnie via Apple Podcasts · United States of America · 01/30/19

If you're enjoying this podcast and want additional business, marketing, management and mindset tips you may also enjoy my other podcast, It's No Secret with Dr T.

Other Podcast Recommendations

 

Dr James Fedich - Path to Success Podcast

I was a guest on his podcast Episode 22, and he was a guest on my podcast Episode 53 - Fake Gurus and Patient Retention.

 

Check out this episode!