Marketing For Podiatrists

373 - Podiatry Student Recruitment Research and Unity in the Profession

We delve into marketing strategies tailored towards potential students, the importance of ongoing research, and how to silence internal negativity and foster a more unified profession.

7 Key Takeaways

Podiatry is facing a global student recruitment challenge driven by poor public awareness, not a lack of value.
A $1.5 million marketing campaign, Podiatry Moves the World, aims to change the narrative.
Key target groups for recruitment in the US include MCAT takers, pre-health majors, and college athletes.
The opportunity to become a surgeon before the age of 30 was a major motivator for students.
Internal bickering and public negativity are harming the profession’s appeal.
Lifelong learning and mentorship are essential for long-term satisfaction in the profession.
Research is vital for innovation, and solo practitioners should find collaborative partners.

Don’t forget to look at my UPCOMING EVENTS.

Do You Want A Little Business Guidance?

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.

Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.

But let’s have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club

Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin

Order My Books

Wednesday, 11 June 2025

372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal

In this episode of the Podiatry Legends Podcast, I sit down with Dr Emily Splichal to explore the neurosensory foot and how it’s revolutionising podiatric care.

Emily shares her incredible transition from traditional surgery to functional, sensory-based podiatry, revealing powerful insights about the role of nerve stimulation, fascia, and patient empowerment. Whether you're a seasoned podiatrist or just curious about the future of foot health, this is one conversation you don't want to miss.

"You don’t need to be barefoot all the time. You just need to wake up your feet every day."

Emily’s new book Sensory Sapiens dives deeper into these cutting-edge topics.

Emily's website - https://www.dremilysplichal.com/

Who is Dr Emily Splichal?

Dr Emily Splichal, Functional Podiatrist and Human Movement Specialist, is the Founder of EBFA Global, Creator of the Barefoot Training Specialist® Certification, Author of Barefoot Strong and CEO/Founder of Naboso Technology. With over 20 years in the fitness industry, Dr Splichal has dedicated her medical career towards studying postural alignment and human movement as it relates to barefoot science, foot-to-core integration and sensory integration.

Don’t forget to look at my UPCOMING EVENTS.

Do You Want A Little Business Guidance?

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.

Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.

But let’s have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club

Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin

Order My Books

372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal

In this episode of the Podiatry Legends Podcast, I sit down with Dr Emily Splichal to explore the neurosensory foot and how it’s revolutionising podiatric care.

"You don’t need to be barefoot all the time. You just need to wake up your feet every day."

Emily’s new book Sensory Sapiens dives deeper into these cutting-edge topics.

Emily's website - https://www.dremilysplichal.com/

Who is Dr Emily Splichal?

Don’t forget to look at my UPCOMING EVENTS.

Do You Want A Little Business Guidance?

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.

Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.

But let’s have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club

Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin

Order My Books

Wednesday, 4 June 2025

371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali

In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the Biomechanix Clinic and also runs online courses for podiatrists.

Takeaway Points:

Embrace biomechanics for better patient outcomes and a holistic approach.
Mentorship is crucial for professional growth and avoiding common pitfalls.
A successful practice depends on combining clinical skills with sound business knowledge.
Innovation and keeping up with new treatment methods are essential in today’s podiatry world.
Be open to learning from other disciplines (physiotherapists, chiropractors) to expand your treatment options.

(There's an easter egg at the end of this episode, so make sure you listen to the end)

Don’t forget to look at my UPCOMING EVENTS.

Do You Want A Little Business Guidance?

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.

Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.

But let’s have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club

Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin

Order My Books

371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali

Takeaway Points:

Embrace biomechanics for better patient outcomes and a holistic approach.
Mentorship is crucial for professional growth and avoiding common pitfalls.
A successful practice depends on combining clinical skills with sound business knowledge.
Innovation and keeping up with new treatment methods are essential in today’s podiatry world.
Be open to learning from other disciplines (physiotherapists, chiropractors) to expand your treatment options.

(There's an easter egg at the end of this episode, so make sure you listen to the end)

Don’t forget to look at my UPCOMING EVENTS.

Do You Want A Little Business Guidance?

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.

Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.

But let’s have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club

Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin

Order My Books

Thursday, 29 May 2025

Three Signs Your Marketing Needs A Reset

There are three simple things to look out for that indicate that your marketing strategy may need a reset.

Need help with your business? Please visit https://www.tysonfranklin.com/

Thursday, 22 May 2025

VIMAZI Footwear with Simon Bartold

Ready to revolutionise your running experience? Listen to this week's episode of the Podiatry Legends Podcast with Simon Bartold and Tyson Franklin as we talk about VIMAZI Footwear and its groundbreaking approach to reducing running injuries.

#VIMAZIFootwear #RunningRevolution #PodiatryLegends

WEBSITE - https://vimazi.au/

369 - VIMAZI Footwear with Simon Bartold

In this week’s episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Simon Bartold to explore the unique features of VIMAZI Footwear.

Do we need another running shoe brand? Yes, we do! Learn about how VIMAZI's scientific approach to footwear design is revolutionising how we think about running shoes and helping athletes of all levels prevent injuries.

VIMAZI Footwear is designed based on the physics of running, making it different from traditional shoe brands. To learn more about Vimazi footwear, visit https://vimazi.au/

(There's an easter egg at the end of this episode, so make sure you listen to the end)

Don’t forget to look at my UPCOMING EVENTS.

Do You Want A Little Business Guidance?

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.

Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.

But let’s have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club

Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin

Order My Books

369 - VIMAZI Footwear with Simon Bartold

In this week’s episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Simon Bartold to explore the unique features of VIMAZI Footwear.

VIMAZI Footwear is designed based on the physics of running, making it different from traditional shoe brands. To learn more about Vimazi footwear, visit https://vimazi.au/

(There's an easter egg at the end of this episode, so make sure you listen to the end)

Don’t forget to look at my UPCOMING EVENTS.

Do You Want A Little Business Guidance?

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call.

Think about it: you have everything to gain and nothing to lose, and it’s not a TRAP. I’m not out to get you, I’m here to help you.

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. ONLINE CALENDAR

Business Coaching

I now offer three coaching options. Monthly Scheduled Calls, Hourly Ad Hoc Sessions, and On-Site TEAM Training Days around communication, leadership and marketing.

But let’s have a chat first to see what best suits you. ONLINE CALENDAR

Facebook Group: Podiatry Business Owners Club

Visit my YouTube Channel - https://www.youtube.com/@TysonFranklin

Order My Books

Thursday, 15 May 2025

368 - Point of Care Ultrasound with James Ferrie

In this week's Podiatry Legends Podcast, I had the pleasure of sitting down with James Ferrie, a sports and musculoskeletal podiatrist from My Sports Podiatry in Docklands, Victoria, to discuss point-of-care ultrasound and its benefits for our patients.

Whether you're just starting out in practice or looking to enhance your existing clinic, this episode will give you the tools and knowledge to incorporate ultrasound into your diagnostic toolkit.

Nine Key Takeaways from the Episode:

Point-of-care ultrasound enhances diagnostic accuracy by providing real-time imaging of soft tissues and bones.
Ultrasound helps podiatrists make clinical decisions immediately during patient appointments.
It's a powerful tool for ruling out common diagnoses, such as plantar fasciitis, and identifying rare conditions like stress fractures or DVT.
Ultrasound improves patient outcomes by helping podiatrists tailor treatments to individual needs.
The learning curve for ultrasound can be steep, but with practice and proper training, it becomes an invaluable skill.
Podiatrists can use ultrasound for more than just musculoskeletal injuries, including nerve assessment and injection guidance.
The handheld ultrasound devices are a good starting point, but may not be sufficient for complex procedures or advanced diagnostics.
The ability to visualise structures during patient care makes ultrasound an extension of the clinical exam.
Proper training and practice are essential for interpreting ultrasound images accurately and avoiding common errors.

If you want to know where and when James Ferrie's workshops are being held, I suggest contacting him on LinkedIn.

My Upcoming Events - https://www.podiatrylegends.com/upcoming-events/

If you have any questions about this episode or want to contact me, please email me at tyson@podiatrylegends.com.

Do You Want A Little Business Guidance?

A podiatrist I spoke with in early 2024 earned an additional $40,000 by following my advice from a 30-minute free Zoom call. Think about it: you have everything to gain and nothing to lose, and it's not a TRAP. I'm not out to get you, I'm here to help you.

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE

Yes, I Do Business Coaching

I offer three coaching options: Hourly Sessions, Monthly Ongoing Sessions, and On-Site Training Days.

But let's have a chat first to see what best suits you. ONLINE CALENDAR

Subscribe to my YouTube Channel – Tyson E Franklin

FACEBOOK GROUP - Podiatry Business Owners Club

MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry

368 - Point of Care Ultrasound with James Ferrie

Whether you're just starting out in practice or looking to enhance your existing clinic, this episode will give you the tools and knowledge to incorporate ultrasound into your diagnostic toolkit.

Nine Key Takeaways from the Episode:

Point-of-care ultrasound enhances diagnostic accuracy by providing real-time imaging of soft tissues and bones.
Ultrasound helps podiatrists make clinical decisions immediately during patient appointments.
It's a powerful tool for ruling out common diagnoses, such as plantar fasciitis, and identifying rare conditions like stress fractures or DVT.
Ultrasound improves patient outcomes by helping podiatrists tailor treatments to individual needs.
The learning curve for ultrasound can be steep, but with practice and proper training, it becomes an invaluable skill.
Podiatrists can use ultrasound for more than just musculoskeletal injuries, including nerve assessment and injection guidance.
The handheld ultrasound devices are a good starting point, but may not be sufficient for complex procedures or advanced diagnostics.
The ability to visualise structures during patient care makes ultrasound an extension of the clinical exam.
Proper training and practice are essential for interpreting ultrasound images accurately and avoiding common errors.

If you want to know where and when James Ferrie's workshops are being held, I suggest contacting him on LinkedIn.

My Upcoming Events - https://www.podiatrylegends.com/upcoming-events/

If you have any questions about this episode or want to contact me, please email me at tyson@podiatrylegends.com.

Do You Want A Little Business Guidance?

Please follow the link below to my calendar and schedule a free 30-minute Zoom call.

I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. MY SCHEDULE

Yes, I Do Business Coaching

I offer three coaching options: Hourly Sessions, Monthly Ongoing Sessions, and On-Site Training Days.

But let's have a chat first to see what best suits you. ONLINE CALENDAR

Subscribe to my YouTube Channel – Tyson E Franklin

FACEBOOK GROUP - Podiatry Business Owners Club

MY BOOK is available on AMAZON - It’s No Secret, There’s Money in Podiatry