SEO Secrets for Podiatrists with Copywriter Rachel Bray

This episode is a comprehensive guide for podiatrists looking to enhance their digital footprint and engage effectively with potential patients. My guest is Copywriter Rachel Bray, a specialist in writing SEO-friendly content.

We discuss why podiatrists need to focus on their online presence, emphasising the importance of a well-maintained website, search engine optimisation (SEO), and regular content updates.

Rachel explains that a professionally designed website with strategic SEO can help podiatrists attract their ideal clients/patients/customers, increase visibility, and potentially raise prices.

We also highlight common misconceptions about building your practice on word-of-mouth and why outdated websites can damage your reputation.

Rachel also shares insights into AI-generated content, using tools like Grammarly wisely, and the critical role of well-crafted blogs in building trust and educating potential clients. 00:00 Welcome to the Podiatry Legends Podcast 00:10 Introducing Rachel Bray and the Importance of Websites 00:27 The Role of SEO and Content Updates 02:08 Common Misconceptions About Podiatry 03:17 The Power of a Well-Maintained Website 04:18 The Pitfalls of Relying Solely on Word of Mouth 07:05 Investing in Professional Website Design and Copy 10:17 The Importance of Regular Website Updates 16:26 Using Tools Like Grammarly for Better Content 21:08 Understanding SEO: Technical vs. OnPage 22:28 Understanding Online Reading Patterns 23:19 Importance of Keywords and SEO 25:53 Pitfalls of Misleading Content 26:48 Impact of AI on Content Creation 29:06 Effective Blog Writing Strategies 30:03 Writing for Various Industries 31:29 Introduction to Blog Writing Course 35:41 Frequency and Quality of Blog Posts 39:27 Utilizing FAQs for SEO 41:22 Building Trust Through Content 44:17 Final Thoughts and Resources My Books: It's No Secret There's Money in Podiatry - https://amzn.to/3ZJxto5 It's No Secret There's Money in Small Business - https://amzn.to/4dklIY3 ON-SITE TRAINING & LEADERSHIP DAYS My training and leadership days are designed specifically for your podiatry business needs. I can tailor my program based on your team's needs (Teamwork, Leadership, Goal Setting, Improving Happiness, Understanding KPIs, Following Systems). If you want to learn more, please email me at tf@tysonfranklin.com. We can then arrange a Zoom call to discuss your clinical and business needs, as no two podiatry businesses are the same. Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. https://calendly.com/tysonfranklin/podmeeting30 A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose. Facebook Group - Podiatry Business Owners Club https://www.facebook.com/groups/podiatrybusinessownersclub Podiatry Legends Podcast - Available on ALL Podcast platforms or directly from the website https://www.podiatrylegends.com/blog/