There are many reasons why you should have an email newsletter for your podiatry business, and if you don't currently use one, you should start considering it. In my opinion, email newsletters are one of the best ways to stay connected to your patients and also one of the cheapest ways to share your marketing message.
In this solo episode, I discuss:
- Open rates and click-through rates.
- Why engagement rates mean more than open rates.
- Why I decided to produce a newsletter three times per week.
- Why it's a great marketing tool.
- Don't use click-bait.
- Six Newsletter Tips:
- Keep it focused – have a purpose for doing the newsletter.
- Don’t overcomplicate it, instead keep it simple.
- Add community news; it shows your connected.
- Share third-party content – Wine and rum reviews and what other local businesses doing in your area.
- Trending topics – what’s hot right now, especially in sport.
- Be Consistency – Same time each week or month. Some patients will look forward to your content.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at and we can arrange a quick ZOOM call.
Youtube
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Competitive Advantage
If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
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