Dr Don Pelto is a podiatrist in Worcester, Massachusetts, USA, and he has developed a unique way of educating his patients with well thought out treatment presentations.
He loves practice management, marketing and being a podiatrist. He has a video interview series called Podiatry Practice Mastery, where he interviews other professionals about their insights and experience in practice and business.
On this episode we discuss:
- The importance of finding what you like doing in podiatry and doing more of it.
- Taking responsibility for our actions and learning from it.
- Patient presentations and how they evolved and expanded by simply using Google Slides.
- Using checklists and frameworks.
- Patient education follow-up using videos, books and other tools.
- Tool - Patient Education Genius
- Creating different pathways of communication.
What is Mastery?
It's a constant and never-ending improvement. It’s not getting to a singular place; it’s a process that you’re always on.
Refining Your Expertise
There are many experts in podiatry, but what if you are also an expert at Youtube, and then in podcasting as well. You are then a special expert within a particular niche.
"Patient presentations take away prejudgment and everyone, therefore, gets the same information".
Communication
It's important to explain to every patient:
- What they have
- Why they have it
- What it will cost in both time and money
And then explain what treatments you would suggest for their specific case.
Question Yourself
At the end of each day, look at your patient list and ask yourself these questions:
- What worked well
- What didn’t work so well
- What would I do differently, and what’s the plan.
When you say I, it means your taking responsibility for the outcome and not blaming others.
Increased Frequency
The more frequently you see a patient, the more chance you have of them following your instructions.
Patients take more action when they are being tracked more closely, so you need to track your patients' progress.
To get patients to take action, you may need to offer them some form of incentives. What the motivation may be is yet to be determined.
Final Tip
Always be learning.
If you're interested in watching the video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin.
If you have any questions about this episode, please send me an email at or you can contact Don Pelto at Podiatry Practice Mastery.
My Next Event - Podiatry Marketing Workshop 2021
Over the past thirty-plus years, I have opened, sold, relocate and taken over more than 20 podiatry businesses, so when it comes to marketing a podiatry business successfully, I know what works, and what's a waste of time and money.
During this 4-hour workshop, I will explain, step-by-step, how I took a small podiatry business with one consultation room from $0 to $402,000 in the first 12-months.
With this information, you will have a competitive advantage over your competitors.
For more detail, please visit my EVENTS PAGE.
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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