341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener

This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey.

This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023. 

She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits of co-ownership for recent graduates, and strategic business development in podiatry. 

Her story is one of bold decisions, fantastic mentorship, and personal and professional growth. Get ready to be uplifted, as Natalie’s story proves that it’s never too late to chase your dreams, no matter your background.

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. 

PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025

BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

 

Check out the latest podcast episode!

341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener

This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey.

This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023. 

She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits of co-ownership for recent graduates, and strategic business development in podiatry. 

Her story is one of bold decisions, fantastic mentorship, and personal and professional growth. Get ready to be uplifted, as Natalie’s story proves that it’s never too late to chase your dreams, no matter your background.

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. 

PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025

BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

 

Check out this episode!

Elevating Patient Care: Lessons for Podiatrists from an Orthopaedic Visit

In this episode, Tyson E Franklin takes us on a personal journey through a recent orthopaedic visit to highlight vital lessons for podiatrists about enhancing the patient experience. Discover how small details can significantly impact patient perceptions and trust.

My Books: It's No Secret There's Money in Podiatry - https://amzn.to/3ZJxto5 It's No Secret There's Money in Small Business - https://amzn.to/4dklIY3 ON-SITE TRAINING & LEADERSHIP DAYS My training and leadership days are designed specifically for your podiatry business needs. I can tailor my program based on your team's needs (Teamwork, Leadership, Goal Setting, Improving Happiness, Understanding KPIs, Following Systems). If you want to learn more, please email me at tf@tysonfranklin.com. We can then arrange a Zoom call to discuss your clinical and business needs, as no two podiatry businesses are the same. BUSINESS COACHING Do you have questions about your business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. https://calendly.com/tysonfranklin/podmeeting30 A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose. Facebook Group - Podiatry Business Owners Club https://www.facebook.com/groups/podiatrybusinessownersclub Podiatry Legends Podcast - Available on ALL Podcast platforms or directly from the website https://www.podiatrylegends.com/blog/

340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray

In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content.

In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy.

We discuss:

• Why regular website updates are crucial.
• The importance of targeted content.
• How SEO and content writing go hand in hand. 
• The difference between Technical SEO and On-Page SEO.
• Investing in professional copywriting. 
• How often should you update your website and write blogs?
• Using FAQs the right way. 

For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run.

For more information on Rachel’s courses, visit RachelBrayWriting.com.

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. 

PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025

BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

Check out this episode!

340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray

In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content.

In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy.

We discuss:

• Why regular website updates are crucial.
• The importance of targeted content.
• How SEO and content writing go hand in hand. 
• The difference between Technical SEO and On-Page SEO.
• Investing in professional copywriting. 
• How often should you update your website and write blogs?
• Using FAQs the right way. 

For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run.

For more information on Rachel’s courses, visit RachelBrayWriting.com.

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. 

PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025

BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

Check out the latest podcast episode!

SEO Secrets for Podiatrists with Copywriter Rachel Bray

This episode is a comprehensive guide for podiatrists looking to enhance their digital footprint and engage effectively with potential patients. My guest is Copywriter Rachel Bray, a specialist in writing SEO-friendly content.

We discuss why podiatrists need to focus on their online presence, emphasising the importance of a well-maintained website, search engine optimisation (SEO), and regular content updates.

Rachel explains that a professionally designed website with strategic SEO can help podiatrists attract their ideal clients/patients/customers, increase visibility, and potentially raise prices.

We also highlight common misconceptions about building your practice on word-of-mouth and why outdated websites can damage your reputation.

Rachel also shares insights into AI-generated content, using tools like Grammarly wisely, and the critical role of well-crafted blogs in building trust and educating potential clients. 00:00 Welcome to the Podiatry Legends Podcast 00:10 Introducing Rachel Bray and the Importance of Websites 00:27 The Role of SEO and Content Updates 02:08 Common Misconceptions About Podiatry 03:17 The Power of a Well-Maintained Website 04:18 The Pitfalls of Relying Solely on Word of Mouth 07:05 Investing in Professional Website Design and Copy 10:17 The Importance of Regular Website Updates 16:26 Using Tools Like Grammarly for Better Content 21:08 Understanding SEO: Technical vs. OnPage 22:28 Understanding Online Reading Patterns 23:19 Importance of Keywords and SEO 25:53 Pitfalls of Misleading Content 26:48 Impact of AI on Content Creation 29:06 Effective Blog Writing Strategies 30:03 Writing for Various Industries 31:29 Introduction to Blog Writing Course 35:41 Frequency and Quality of Blog Posts 39:27 Utilizing FAQs for SEO 41:22 Building Trust Through Content 44:17 Final Thoughts and Resources My Books: It's No Secret There's Money in Podiatry - https://amzn.to/3ZJxto5 It's No Secret There's Money in Small Business - https://amzn.to/4dklIY3 ON-SITE TRAINING & LEADERSHIP DAYS My training and leadership days are designed specifically for your podiatry business needs. I can tailor my program based on your team's needs (Teamwork, Leadership, Goal Setting, Improving Happiness, Understanding KPIs, Following Systems). If you want to learn more, please email me at tf@tysonfranklin.com. We can then arrange a Zoom call to discuss your clinical and business needs, as no two podiatry businesses are the same. Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. https://calendly.com/tysonfranklin/podmeeting30 A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose. Facebook Group - Podiatry Business Owners Club https://www.facebook.com/groups/podiatrybusinessownersclub Podiatry Legends Podcast - Available on ALL Podcast platforms or directly from the website https://www.podiatrylegends.com/blog/

No One Wins In A Price War

In this video, I explain why engaging in price wars is detrimental to any business, especially healthcare providers. When you emphasise that you are the cheapest, it can attract undesirable patients and customers. People looking for a premium service expect to pay a premium price; they never look for the most inexpensive provider. So if a new business opens in your area and they cut their prices, never get sucked into a price war because, in the end, no one wins. 00:00 Introduction to Price Wars 00:22 The Downside of Competing on Price 00:38 Real-Life Example: The Beer Wars 01:09 How Competitors Undercut Prices 01:34 The Pitfalls of Attracting Price-Sensitive Customers 02:12 A Personal Anecdote on Price Checking 03:25 The Importance of Maintaining Premium Pricing 04:53 Conclusion and Viewer Engagement My Books: It's No Secret There's Money in Podiatry - https://amzn.to/3ZJxto5 It's No Secret There's Money in Small Business - https://amzn.to/4dklIY3 ON-SITE TRAINING & LEADERSHIP DAYS My training and leadership days are designed specifically for your podiatry business needs. I can tailor my program based on your team's needs (Teamwork, Leadership, Goal Setting, Improving Happiness, Understanding KPIs, Following Systems). If you want to learn more, please email me at tf@tysonfranklin.com. We can then arrange a Zoom call to discuss your clinical and business needs, as no two podiatry businesses are the same. Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. https://calendly.com/tysonfranklin/podmeeting30 A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose. Facebook Group - Podiatry Business Owners Club https://www.facebook.com/groups/podiatrybusinessownersclub Podiatry Legends Podcast - Available on ALL Podcast platforms or directly from the website https://www.podiatrylegends.com/blog/