095 - Nicky Jurd Is Your Website Like Off Milk?

Nicky Jurd is the co-owner of Precedence, a website development company based in Cairns, Australia, and her company employees over 20 socially awkward, yet incredibly talented website designers and programmers. 

But Nicky openly admits that the coffee machine is still the hardest working and most loved employee. 

On this episode, we talk specifically about podiatry websites and discuss:

• Why many websites are unloved and therefore, underwhelming.
• Why a website needs a minor upgrade every 2-years and major upgrade every 5-years
• How to tell if your website is like off milk
• How an old website looks old, and this reflects on the business
• The changing trends in website design

The 3-Elements to a great website

1. 1. A Good Brand: Your brand is the starting point of making an excellent website. There needs to be consistency among the brand. Has your logo changed and your colours outdated? Does it need to be refreshed before you start your website?
   2. Good Web Photos: Modern websites have outstanding web photos, and they are usually taken by a professional. Many podiatrists use stock images, and they never look right. Photos speak to trust.
   3. Good Copy: The best websites always have good copy, usually written by a professional or by someone who writes a lot. Copy needs to answer the fundamental questions the patient wants to know before coming to visit you, and it can be vastly different depending on their condition, demographics, etc.

If you look at the three elements to have a great website, they are all marketing, which is why you need to work with a website company that understands marketing, not just the technology. The tech that makes it all work is the least important. 

Final Tip

Everyone should Google their name and be aware of their online reputation. 

If you have any questions after listening to this podcast, please email me at tf@tysonfranklin.com or contact Nicky Jurd by just Googleing her name. 

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.  

• Marketing - You need a well thought out marketing strategy, not just more tactics. 
• Systems - You need systems that will support your marketing strategy and your team.
• Team - You need to develop a team culture that makes your work-life balance easier, not harder. 
• Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits. 

You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching. 

If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.  

Check out this episode!

094 - Alex Murray Making Sense of Pain Management

Alex Murray is a Canberra based Podiatrist working in private practice and the founder of the website Making Sense in Podiatry. He's passionate about helping other clinicians make sense of evidence and clinical practice with a core philosophy of exploring the complexity of human beings, embracing the uncertainty of clinical practice, and avoiding overly reductionist thinking.

He has experience with both national and international athletes and recently transitioned to focusing primarily on helping the general population, and local athletes manage their pain and achieve their goals.

On this episode we discuss:

• The paradigm shift and changing the ways we think about not only our failures but also our successes.
• Reductionism & Complexity
• Guided problem solving: why different problems can be managed successfully in many ways
• Having more treatment options make us better.
• Pain Management and managing athletes.
• Patient beliefs and previous experiences will determine their behaviours. 
• The long-term benefits of understanding and listening to your patient's goals and how to encourage them back into their activity 

"Reassurance is a great pain killer."

Final Tip

Listen: You need to listen before you begin to educate your patient. If you listen, you'll know everything that you need to address. You'll know what the patient's goal is, and you can take that information and apply it to them.

With listening, we'll know what they're looking for, expecting, and what makes them fearful. Only then can we can reassure our patients. 

Reflective Listening: Reflect what they're saying, so they can either correct us or agree with us. There needs to be a sense of collaboration. 

If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can contact Alex Murray via his website Making Sense in Podiatry, or his Facebook Page. 

You'll find a list of  Alex's Reference Articles at the bottom of this page. 

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.  

• Marketing - You need a well thought out marketing strategy, not just more tactics. 
• Systems - You need systems that will support your marketing strategy and your team.
• Team - You need to develop a team culture that makes your work-life balance easier, not harder. 
• Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits. 

You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching. 

If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.  

ALEX'S REFERENCES

THE ESSENTIAL PAIN PAPER

Moseley, G. L. (2007). Reconceptualising pain according to modern pain science. Physical Therapy Reviews, 12(3), 169-178. doi: 10.1179/108331907X223010

 

Pain papers:

Atlas, L. Y., & Wager, T. D. (2012). How expectations shape pain. Neuroscience Letters, 520(2), 140-148. doi: https://doi.org/10.1016/j.neulet.2012.03.039

 

Hainline, B., Turner, J. A., Caneiro, J. P., Stewart, M., & Lorimer Moseley, G. (2017). Pain in elite athletes—neurophysiological, biomechanical and psychosocial considerations: a narrative review. Br J Sports Med, 51(17), 1259-1264. doi: 10.1136/bjsports-2017-097890

 

Harvie, D. S., Broecker, M., Smith, R. T., Meulders, A., Madden, V. J., & Moseley, G. L. (2015). Bogus visual feedback alters onset of movement-evoked pain in people with neck pain. Psychol Sci, 26(4), 385-392. doi: 10.1177/0956797614563339

 

Rio, E., Moseley, L., Purdam, C., Samiric, T., Kidgell, D., Pearce, A. J., . . . Cook, J. (2014). The pain of tendinopathy: physiological or pathophysiological? Sports Med, 44(1), 9-23. doi: 10.1007/s40279-013-0096-z

 

Testa, M., & Rossettini, G. (2016). Enhance placebo, avoid nocebo: How contextual factors affect physiotherapy outcomes. Man Ther, 24, 65-74. doi: 10.1016/j.math.2016.04.006

 

Understanding complexity/complex systems theory:

Bittencourt, N. F. N., Meeuwisse, W. H., Mendonça, L. D., Nettel-Aguirre, A., Ocarino, J. M., & Fonseca, S. T. (2016). Complex systems approach for sports injuries: moving from risk factor identification to injury pattern recognition—narrative review and new concept. Br J Sports Med, 50(21), 1309-1314. doi: 10.1136/bjsports-2015-095850

 

Stern, B. D., Hegedus, E. J., & Lai, Y. C. (2020). Injury prediction as a non-linear system. Phys Ther Sport, 41, 43-48. doi: 10.1016/j.ptsp.2019.10.010

 

Biopsychosocial model of health

Engel, G. L. (1977). The need for a new medical model: a challenge for biomedicine. Science, 196(4286), 129-136. doi: 10.1126/science.847460

Engel, G. L. (1980). The clinical application of the biopsychosocial model. Am J Psychiatry, 137(5), 535-544. doi: 10.1176/ajp.137.5.535

 

 

Muscloskeletal Pain/Injury:

Caneiro, J. P., Roos, E. M., Barton, C. J., O'Sullivan, K., Kent, P., Lin, I., . . . O'Sullivan, P. (2020). It is time to move beyond ‘body region silos’ to manage musculoskeletal pain: five actions to change clinical practice. Br J Sports Med, 54(8), 438-439. doi: 10.1136/bjsports-2018-100488

 

Lewis, J., & O’Sullivan, P. (2018). Is it time to reframe how we care for people with non-traumatic musculoskeletal pain? Br J Sports Med, 52(24), 1543-1544. doi: 10.1136/bjsports-2018-099198

Lin, I., Wiles, L., Waller, R., Goucke, R., Nagree, Y., Gibberd, M., . . . O’Sullivan, P. P. B. (2020). What does best practice care for musculoskeletal pain look like? Eleven consistent recommendations from high-quality clinical practice guidelines: systematic review. Br J Sports Med, 54(2), 79-86. doi: 10.1136/bjsports-2018-099878

 

Shared Decision Making:

Hoffmann, T. C., Lewis, J., & Maher, C. G. (2020). Shared decision making should be an integral part of physiotherapy practice. Physiotherapy, 107, 43-49. doi: https://doi.org/10.1016/j.physio.2019.08.012

 

Clinical Decision Making:

Simpkin, A. L., & Schwartzstein, R. M. (2016). Tolerating Uncertainty - The Next Medical Revolution? N Engl J Med, 375(18), 1713-1715. doi: 10.1056/NEJMp1606402

 

Walton, D. M. (2019). The critical skill of asking why? An endorsement of critical reflection in physiotherapy research and practice. Musculoskelet Sci Pract, 41, iv-v. doi: 10.1016/j.msksp.2019.04.005

 

Zou, K., Wong, J., Abdullah, N., Chen, X., Smith, T., Doherty, M., & Zhang, W. (2016). Examination of overall treatment effect and the proportion attributable to contextual effect in osteoarthritis: meta-analysis of randomised controlled trials. Ann Rheum Dis, 75(11), 1964-1970. doi: 10.1136/annrheumdis-2015-208387

 

Communication:

 

Soklaridis, S., Hunter, J. J., & Ravitz, P. (2014). Twelve tips for asking and responding to difficult questions during a challenging clinical encounter. Med Teach, 36(9), 769-774. doi: 10.3109/0142159x.2014.916782

 

Zolnierek, K. B. H., & Dimatteo, M. R. (2009). Physician communication and patient adherence to treatment: a meta-analysis. Medical care, 47(8), 826-834. doi: 10.1097/MLR.0b013e31819a5acc

Check out this episode!

093 - Kieran Carew Pathology Based Orthotics

Kieran Carew specialises in CADCAM technologies and postural biomechanics and is the Director of Foothealth UK Ltd. During the COVID-19 pandemic, he developed  Pathology Based Orthotics, which is an alternative to custom-made orthotics and perfect for podiatrists using Telehealth. 

How his story began

Kieran Carew has always had a passion for sports and fitness, and it was his sporting passion that introduced him to the podiatry profession. While playing Hurling, he developed severe shin splints, and his doctor referred him to a podiatrist. 

After his initial assessment, the podiatrist prescribed orthotics. 

Kieran openly admits he had no idea what a podiatrist was and when he was first handed his orthotics he felt violated. How could something that looked just like a shoe-innersole cost so much?  

Well, to his surprise, the orthotics cured his shin splints. Because of his engineering background, he needed to investigate further how a simple-looking device could have such a dramatic, positive effect on his lower limb biomechanics. 

On this episode we discuss: 

• Plastic engineering
• Cadcam and 3D printing 
• Why orthotics are only part of the solution
• What are Pathology based orthotics?
• Visit your lab and observing their orthotic manufacturing process.
• Why he started weekly webinars: To register and learn more send an email to info@foothealth.eu

"The success of an orthotic is not how you make the orthotic; the key driver comes from the knowledge of the practitioner and how they share that knowledge with the lab."

Final Tip

Update your knowledge. Not every MSK or Biomechanical problem needs orthotics; you can influence change through exercises, and not every orthotic need to be custom-made, sometimes a simple over the counter device is all that is required.   

If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can contact Kieran at info@foothealth.eu

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, there are four vital pieces to the business puzzle.  

• Marketing - You need a well thought out marketing strategy, not just more tactics. 
• Systems - You need systems that will support your marketing strategy and your team.
• Team - You need to develop a team culture that makes your work-life balance easier, not harder. 
• Diary - Your diary needs to be structured in a way that maximises patient numbers and increases daily profits. 

You have two choices: There's the slow approach, where you learn by trial and error and do everything yourself, or you can fast-track your education and business success with one-on-one business coaching and mentoring, or group coaching. 

If you want to know more, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat to see if I can be of assistance.  

Newsletter & Events 

Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS. I promise not to spam you with daily emails telling you how great I am.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep 067: Dr Emily Splichal Barefoot Function & Barefoot Science

Ep 092: Sarah-Jane Walls is The Posture Pod

Facebook Page & Group

Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and the place where I will be adding my video marketing tips. 

Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding my guests. 

Check out this episode!

092 - Sarah-Jane Walls is The Posture Pod

If this podcast episode does not get you fired up, I think you may need someone to check your pulse and make sure you're still breathing. 

Sarah-Jane Walls, aka SJ The Posture Pod is a Scottish Podiatrist who owns TYPP - The Yoga & Pilates Place. Before obtaining her podiatry degree, she was a qualified Pilates Teacher and Sports Therapist with over 20 years experience of physical therapy in rehab -  helping her clients Move, Feel and Look Amazing.

And now she is combining all this knowledge with her newfound skills as a Podiatrist. 

On this episode we discuss:

• Why she is a Purple Cow
• She runs like Forest Gump but still represented Scotland.
• Getting her first degree in hotel management
• How a sporting injury lead her into Pilates
• Opening the first and largest full equipped Pilates Studio in Scotland and the United Kingdom 2012
• Why she decided to pivot her career into podiatry
• Why the scope of practice in podiatry got her excited
• Thinking outside the box is beneficial for making your career more exciting and financially rewarding.
• The importance of content marketing. You need to answer the questions your patients are searching for
• Find what excites you and gets you out of bed in the morning.

"The skills we have as podiatrists are like no other health professional". 

Broaden Your Skills

The only way you can better serve your patients and educate them is by broadening your skills in and outside of podiatry.

Learning more about content-marketing and course creation helps serve your clients and also develops another revenue stream without having to have the patient directly in front of you. 

Current free course - Posturemeperfect.co.uk

Final Tip

Be happy in what you do and if you're not happy, do something about it, there are people out there who are willing to help and guide you.

Be prepared to do something bold and big enough that it scares you a little. 

If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Sarah-Jane Walls on Facebook: https://www.facebook.com Instagram: https://www.instagram.com/sjwalls/ or Twitter: https://twitter.com/sj_walls

Facebook Page & Group

Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos. 

Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business. 

• Marketing - You need to have a proper, well thought out strategy
• Systems - You need systems that will support both your marketing and your team.
• Team - You need to develop a culture that makes your life easier, not harder
• Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits. 

Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.

If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help.  

Newsletter & Events 

Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep 067: Dr Emily Splichal Barefoot Function & Barefoot Science

Ep 072: Talysha Reeve Career Benefits of Non-Traditional CPD

Check out this episode!

091 - Paul Thompson Treating Children

Paul Thompson is the owner of three podiatry businesses, Leisure Coast Podiatry, Berry Podiatry and Illawarra Sports Podiatry, which incorporates Synergy Kids Podiatry. 

Paul has a particular interest in treating children and works with specialised Physiotherapists and OT's, which has helped lift his knowledge and enthusiasm for this specific area of podiatry. 

On this episode we discuss:

• Why he has three podiatry businesses
• Why treating children is such a rewarding endeavour. 
• The enjoyment Paul gets from following a child's progress long-term.
• Why kids are like plasticine
• The benefits of asking patients the type of treatment they have received from other health professionals and learning from it. 

"Every patient that you see and treat should be considered as part of your CPD."

"Most of us have basic knowledge on how to treat most foot conditions, but sometimes it's about how to you the patient that makes a big difference."

Final Tip

Podiatry is not an exact science. Don't be afraid to ask questions and try something new. Everything is changeable; every modification is changeable; you just need to have a go. 

If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com

Facebook Page & Group

Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos. 

Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business. 

• Marketing - You need to have a proper, well thought out strategy
• Systems - You need systems that will support both your marketing and your team.
• Team - You need to develop a culture that makes your life easier, not harder
• Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits. 

Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.

If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help.  

Newsletter & Events 

Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

080 - Brain 4 Feet, You Need To Think 

Check out this episode!

BizTern Interview with Tyson Franklin

Last month my good friend Jeff Peterson from BizTank teed up a time for me to be interviewed by Intern, Hunter Huber to talk about my thinking on small business, my career and a whole lot more. It was a lot of fun.

090 - Claire Farquharson Clever Use of Instagram

Claire Farquharson will be the first person to tell you that she is not an Instagram expert; however, she has found a way to make Instagram work for her and her career as a podiatrist. 

In 2018, she started a little Instagram page and blog @_ThePod with the hope of changing peoples perceptions on podiatry as a profession. She loves art, design, fashion and podiatry, and I could not see why they couldn’t all co-exist together on one social page. 

On this episode we discuss:

• Why she is helping people change the way they look at their feet and the stigma attached to podiatry. 
• Social media as a platform to educate, inform and inspire both patients and other health professionals
• Finding your angle on social media
• How to make podiatry more aesthetic, trendy and relevant
• Your profile does not need to be attached to a specific location or business name. 
• The subtle art of sharing your podiatry message 

"People don’t want to see ingrown toenails pop up in their newsfeed."

Final Tips

1. You will learn what works from your previous posts, and you will evolve.
2. You cant be relatable too soon too quick; you need to gain your follower's trust. 

If you have any questions after listening to this episode, please send me an email at tf@tysonfranklin.com, or you can connect with Claire @_ThePod on Instagram. 

Facebook Page & Group

Facebook Group: Podiatry Business Owners Club - This is for podiatry business owners and budding business owners, and is the group I now add my business and marketing videos. 

Facebook Page: Podiatry Legends Podcast - This is where I post each podcast episode and information regarding podiatry events around the world.

Podiatry Business Coaching & Mentoring

If you want to own and operate a Thriving Podiatry Business, you've got to work on four specific areas of your business. 

• Marketing - You need to have a proper, well thought out strategy
• Systems - You need systems that will support both your marketing and your team.
• Team - You need to develop a culture that makes your life easier, not harder
• Diary - This is the backbone. Your diary needs to be structured in a way that maximises patient number per day and in turn, will increase your daily profits. 

Thinking you can just work on one part or maybe two out of four areas and still do well is no longer good enough, you must develop all four pieces of the business puzzle.

If you want to join one of my upcoming Group Coaching Programs or discuss one-on-one Business Coaching & Mentoring, please email me at tf@tysonfranklin.com, and we can set up a Zoom Call and have a quick chat and see where I can help.  

Newsletter & Events 

Please sign up for my NEWSLETTER if you'd like to know more about upcoming EVENTS, I promise not to spam you with daily emails telling you how great I am.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts. 

If you enjoyed this episode you might also enjoy:

Ep: 079 - Grant Duong From Good to Great

Check out this episode!